For every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well
Running your own website is a pretty challenging and time-consuming process in the era of constant technology updates and search algorithms changes. For every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well.
Fortunately, there are various Chrome extensions that let you manage your website issues and save time. Here are the best plugins you can use for free to measure your site’s performance without leaving the web page.
1. SimilarWeb
This easy-to-use plugin lets marketers see key metrics for their website, such as traffic statistics, rankings, traffic sources, top referring sites, top paid and organic keywords, etc.…
Optimize your PPC campaigns for technical industries, target markets and order size
When anyone talks about e-commerce, the focus is often on B2C. They use examples of fast fashion or basketball shoes. However, there is a whole industry out there dedicated to selling businesses’ materials that they need to do their job. Whether it’s scissor lifts, aluminum sheeting or palisade fences, there are companies selling them and companies buying them. Marketing a B2B store in these industries often comes with several unique challenges.
Challenge - extremely technical industries
Do you know whether mirror polished or circle polished sheet metal is the same thing? I didn’t until I had to market it and work out whether our products qualified for either activity. As a marketer, we need to know the products we market as well as the people we’re trying to market them to. That means research - a lot of it.
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It’s essential for PR campaigns to be well thought out and engaging for target audiences on a personal level, or else they risk ending in disaster
It can be difficult to own up to, but time and again we can be found guilty of adopting half-baked or ill-thought-out PR strategies that are destined to fail before they’ve even gotten underway.
We live in a time where audiences are becoming increasingly wise to empty marketing affectations and baseless promises. Today, customers are eager to feel valued, even cherished for their business.
2019 is brimful of shifting sands and moving goalposts. It’s essential for PR campaigns to be well thought out and engaging for target audiences on a personal level, or else they risk ending in disaster. Failing to understand your prospective customers could leave your business going the way of United Airlines, BP or …
How can you keep remote teams productive, connected and safe?
Nearly a quarter of the nation’s skilled professionals perform remote work, according to the 2018 BLS American Time Use Survey Summary. Over the last decade, technology has transformed the workplace and facilitated even more remote work. More business leaders are building and managing remote teams to incentivize the best available talent while still increase productivity and team communication.
While many may assume developers are some of the team members most likely to work from home, the truth is that all types of skills are working from home. In fact, workers with an advanced degree are more likely to work from home, according to the study. As the world’s pool of skilled talent shrinks, nearly half of all professionals perform some work from home.
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Unlike the name Customer Data Platform suggests, it is not “just” about customer data
Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type of MarTech, the CDP, is becoming so popular. But unlike the name Customer Data Platform suggests, it is not “just” about customer data.
The recent Data Culture Report from Lexer finds that only a fraction of brands feel they are capitalizing on the full potential of their data. Some 80% of companies are investing in specific customer data projects to fill that gap. High performers show it is important to do more in-house and have better access to data and insights.
A Customer Data Platform lets you bring together and centralize data so you can use it for, for instance, analytics and real-time…
Without the right tools to help, you can’t create amazing content and you won’t be able to truly understand your audience and their preferences and interests.
Digital marketing – and, consequently, content marketing – and digital tools have a very close relationship. Without the right tools to help, you can’t create amazing content, consistently; you won’t be able to truly understand your audience and their preferences and interests; you won’t be able to produce more results in less time – digital marketing tools are really that essential.
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In this blog post, I’m going to talk about the must-have content marketing tools that you need to get right now.
What kinds…
Both online and offline businesses are using social media to market their brands to their target audiences.
There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach your customers.
Both online and offline businesses are using social media to market their brands to their target audiences. However, with the right Customer Relationship Management software (CRM), you can improve your customer service through social media too. A presence on social media makes it easier for customers to reach out to your business for any queries.
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How influencer marketing can fail if you chose the wrong influencer, channel of promotion and don't understand the audience you're targeting
Question: would you rather spend thousands (or even hundreds of thousands) for an influencer with 1m+ followers on social media or web traffic but has much lower brand loyalty and even less public trust, or spread your budget across many smaller micro/nano influencers whose reach online is less but following much more loyal?
First, let's look at some influencer marketing stats...
80% of marketers find influencer marketing to be an effective strategy.
89% of marketers say that influencer marketing offers ROI that is comparable to, or better than, other marketing channels.
61% of marketers agree that finding the best influencers for a campaign is a big challenge.
On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing.
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It's time for e-commerce marketers to start taking Pinterest seriously
Pinterest is about far more than collecting aspirational pictures of perfectly decorated rooms, stylized desserts, and faraway locales. With the introduction of buyable pins last year, the platform’s more than 100 million active users now also flock to the site to shop.
Compared to other social networks, Pinterest users spend an average of 50 percent more. Many brands are already taking advantage: By the end of 2015, there were more than 60 million buyable pins. In 2016, buyable pins became available on mobile platforms, increasing shoppers’ ability to purchase anywhere at any time.
While other social networks struggle to find ways to convince users to make purchases, Pinterest’s visual user interface makes it an ideal showcase for products of all kinds. Research by Shopify found 93 percent of Pinterest users utilize the site to plan purchases, almost like a vision board.
A Pinterest Home Run
Businesses of all…
There are two types of product descriptions: those that tell and those that sell
Words have huge power to turn even the most ordinary product into a must-have. There are two types of product descriptions: those that tell and those that sell. Most e-commerce businesses simply tell their customers about products, instead of turning them into a revenue-generating buyer.
According to research, 20% of online shopping fails as a result of missing or vague product information. Some 87% of customers rate the inclusion of product content as critical when making the buying decision. Beyond dispute, product descriptions have a huge impact on your sales. They should give consumers the information they need. They should be short, clear and to the point.
The importance of creating product descriptions
Product descriptions are just like an in-store sales assistant. They are your around-the-clock sales staff. They help you increase…
