Retailers in the UK are still using online merchandising techniques from the last century to try and compete and, in the process, making their jobs and survival much harder
Here’s the problem: UK retailers are under massive competitive and economic pressure. Stores are closing and thousands of jobs are under threat. Online behemoths like Amazon, powered by innovative service delivery and technologies, are steamrolling all in their path.
Yet retailers in the UK are still using online merchandising techniques from the last century to try and compete and, in the process, making their jobs and survival much harder.
Find out how AI-powered applications can deliver solutions to the business challenges and opportunities in online merchandising with our report 'Making the case for AI in online merchandising', written with Apptus.
The product exposure challenge
Let me explain. Product display and merchandising should ensure that the right product is in the…
Reducing customer churn is a powerful strategy. An HBR study found that positive customer experiences are associated with big increases in future revenue. But how do companies stop customer churn?
Customer churn is an expensive problem for businesses. Acquiring a new customer costs at least five times as much as retaining a current one. Meanwhile, existing customers are 60%-70% more likely to make a purchase than new customers. Chasing prospects costs businesses marketing dollars and sales.
Companies are better off spending their money trying to reduce churn by improving customer retention. Many businesses use tools like loyalty programs, customized email responses, or personalized thank you notes to make customers feel valued and important. A recent study by Motista showed that when customers have an emotional connection to a company, they have a…
By performing a content audit, you can find the content that’s working and the rogue content that’s holding you back
Does your blog need a bit of a dusting? Perhaps it needs a total spring clean. If so, it’s time for a content audit.
In 2019, blogs really matter. The better your blog is and the better it performs, the more success your online business will have. For example, blogs improve your relationship with your customers, and they also boost your SEO efforts.
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The problem is that there might be content that’s holding you back. By performing a content audit, you can find the content that’s working and the rogue…
91% of people between the ages of 18 and 34 trust online reviews as much as personal recommendations
When employed correctly, user-generated content (UGC) provides a win-win situation for businesses and consumers alike. The more content real customers create, the less content marketers are responsible for planning. Additionally, UGC is highly trusted by consumers because it comes from people who aren’t associated with the business.
Roughly 91% of people between the ages of 18 and 34 trust online reviews as much as personal recommendations. Considering that we’re currently in the midst of a "consumer trust crisis," according to the 2018 Edelman Trust Barometer, gaining customers’ faith with UGC is more important than ever.
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Rather than stubbornly sticking with broad strategies aimed at increasing general awareness, marketers can make an impact by embracing a targeted approach via 'relevant awareness'
More than 40 brands purchased and ran national television spots that aired during the 2019 Super Bowl. Each advertiser paid at least $5 million per spot - not accounting for the costs associated with producing and shooting a major TV commercial.
What made that investment worthwhile? Well, the ads reached more than 114 million viewers that night. That's certainly impressive on the surface.
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Those eyeballs are great, but a study by Genesis Media found that 90% of consumers are unlikely to buy something associated with a Super Bowl…
Why your email campaigns might not be going directly to your subscriber’s inbox
Despite being one of the oldest forms of digital marketing, email marketing campaigns still boast one of the best returns for investment.
The effectiveness of email campaigns really relies upon the success of your email deliverability and whether your email reaches the main subscriber inbox. This is something that is often overlooked by many email marketers. Email open rate and click-through rate are helpful, but if your email campaign isn’t delivered to a subscribers main inbox and ends up in spam or other email folders, it’s likely that these statistics might be distorted.
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The many ways technology has transformed our lives can be seen clearly in the ways we live, work, shop and communicate
Customers today are more likely to use online channels to complete their journeys than ever before. Gone are the days when customers were anxious about ordering online. Nowadays, many people are just as confident and trusting of websites as they are of heading into a physical store.
This isn’t just for impulsive, cheap purchases like fast fashion or consumer goods either. As online channels continue to become normalized, customers are also increasingly heading online to shop for higher ticket items too, such as cars and high-end electronics.
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The many ways technology has transformed…
Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with
An estimated 1.2 billion people used Facebook Messenger every month in 2018. A report by Flurry Analytics noted that the time spent on social media and messaging apps increased by a stunning 400%. With this, businesses have begun to realize the importance of communicating with users via the platform they’re already using. Unlike banner blindness (ads) and spammy emails, the experience on Facebook Messenger is immersive and superior.
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Why should you advertise on Facebook Messenger?
Email fatigue is a real thing. Your prospective customers may not be comfortable sharing their email address in exchange…
3 ways to integrate TV advertising into your digital strategy
Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher.
For years, Amazon had competitors. But no one can compete with the e-commerce juggernaut anymore. About 34 percent of online sales in the U.S. come through Amazon, and by 2021, that number is expected to grow to 50 percent.
Despite this shift from physical stores to the online realm, there are no signs that digital will dominate other forms of media in…
Sometimes it’s when you’re running the fastest that you need to slow down and ask some critical customer-related questions
It’s a good time to ask a few questions.
If you’re like most digital marketers, you’re pretty busy planning and executing campaigns, and maybe even running some A/B tests. But sometimes it’s when you’re running the fastest that you need to slow down and ask some critical customer-related questions.
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In this post, I share three questions you should be asking in 2019 to ensure that you’re fully connecting with your prospects and customers, and even anticipating their needs and issues before they arise. By…
