In digital marketing, saved hours can mean major revenue potential - as that time can be dedicated to other projects
Don’t we all wish that we had just a few more hours in the day to get everything done?
When it comes to business, nearly every department is looking for ways to improve their team’s productivity. Thanks to modern technology and the development of AI, automation is now more popular than ever, saving many businesses up to 360 hours a year and $4 million annually.
In digital marketing, those saved hours can mean major revenue potential - as that time can be dedicated to other projects. However, many people think that time-saving tools equal AI-assisted automation. While automated programs can certainly shave hours off work, there are unfortunately still many roadblocks that stand in the way of businesses fully adopting AI in the marketing department.
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Social video shares are king, making video one of the most powerful marketing tools in your arsenal
In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, online videos will comprise more than 80% of all consumer internet traffic by 2021. The internet has officially become a watching, rather than reading, medium.
The implication: to stay on the forefront of this video binging, you need to become a strategic producer of videos for your brand. You also need to post them where your prospects’ gaze and attention will increasingly be focused: social TV apps.
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The successful launch of a new mobile app ad campaign requires a targeted UAC approach
When launching a new mobile app, you may not have an advertising account history to leverage or a customer list to create a lookalike audience from on Facebook and Google UAC. This makes a successful ad campaign launch difficult since most user acquisition resources you read assume you will have those two items to work off of.
But, since your user lists and advertising accounts are brand new, you have to start from scratch to acquire app users.
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Below, we outline the user acquisition process that will lead to the successful launch of a new app campaign.
Perform a competitive analysis
It’s quite easy to run a competitive analysis on Facebook. Start by making…
Good market research ensures that your site is optimized for the best customer experience while also helping you make sales
With growing competition, SEO is not the same as it used to be. Nowadays, it is critical for a business to strategically think about its customers and identify what they want. Thereafter, it is essential to prepare content that completely aligns with the existing demands of the customers.
Why market research is essential for SEO?
SEO is all about optimizing your website to better meet the needs of your customers, with improved rankings coming from doing so. Market research helps you to understand the exact needs of your customers so you're able to address them. If you are able to identify what your customers want from you then you can target the best keywords and write relevant content that genuinely helps your prospects.
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Starting up in the e-commerce sector is a challenge because of market saturation, which is why many savvy business people opt to buy an already established e-commerce store
The exponential growth of the e-commerce sector cannot be argued with. The Office of National Statistics reported that the proportion of adults aged 65 and over who shop online trebled since 2018, rising 48% in 2018, a 32% increase on 2008. While the percentage among all adults who have bought goods or services online was 78% in 2018, and this is a figure set to grow further.
In less than a decade some of the largest e-commerce brands such as Amazon, eBay and Alibaba have grown to a colossal size and there is always scope for new brands to make their mark. Retail has changed for good due to the truly global nature of e-commerce. There are zero barriers or…
Think about your website design. Do your customers like it? Why do they use it? What emotions does your website logo evoke?
Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to get an impression about a web page and sometimes only 17 ms according to Google’s research. The user interface of your website determines the perception of your brand, because 94% of the overall perception is design driven. More than just being well built, a website should be a form of visual art. It should naturally combine the science of aesthetics and your business principles.
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What…
What are the benefits of enrolling in digital marketers’ negotiation classes?
Digital marketing is a pivotal driving force of modern business. Digital marketers play a key role in facilitating interactions between companies and their clients. With the growing reach of digital marketing services, marketers find they have to engage in multiple negotiations to achieve optimal results.
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Digital marketers who have attended the best negotiation classes can leverage their training to create win-win solutions with their clients. If you are a digital marketer, here are eight powerful reasons why you need to master negotiation skills.
To claim value
Have you ever heard the phrase "giving…
Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer
Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as personalities both online and offline. They no longer accept average offerings and consider customer service as a part of the product they purchase. The Salesforce State of Marketing research showed that in 2018 84% of customers required a personalized approach.
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Behind the vague concept of personalization stand efforts of multiple departments and considerable investments. So how do you approach personalization the right way? How much to invest and in…
In order to drive commitment levels, your content marketing campaigns need to be successful
Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in the adolescent phase and 34% are in the first steps phase.
Only 50% of respondents described their organization’s commitment levels to content marketing as very or extremely committed.
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In order to drive commitment levels, your content marketing campaigns need to be successful. The problem is, it can be easy to make mistakes during the process, which can cost you links, shares, traffic and conversions.
Here, we’ll discuss the five main mistakes made in the content marketing process, the impact those mistakes…
Automated website analysis, custom reports, integrations – you can make it possible implementing APIs into your working processes. Find out how marketers can benefit from API implementation techniques
All of us value time and always try to manage it rationally but I know very few marketers who are happy with how they optimize their working processes. With often insane amounts of data to analyze, we spend hours and hours trying to process and organize the results. Here comes the need to implement automation technique and API is exactly what can help you with this task.
API (application programming interface) is a set of subroutine definitions and functions that lets users access the specific features or components of a tool. API allows you to make requests and get data by using the tool’s interface and integrate the results into your custom programs.
So what’s in it for you? How will API help you deal…
