Apps offer effective solutions for communicating with users and keeping them with the brand
Every job requires a tool, and brand marketing is no exception. The era of mobile devices also asks for something new, different from old but gold TV, radio ads, and street banners. Mobile branding apps are the exact tools that today's brands require.
In this article, we're discovering the business goals branded app development solves, types of apps you can design, and points to be taken into account.
Business goals of branded apps – what to consider?
Today, companies often turn to branded apps to increase conversion and ensure a great user experience. These applications offer effective solutions for communicating with users and keeping them with the brand. In general terms, mobile app branding means how users will see the app while interacting with it. It stands for visual image, communication, and reputation.
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Predictive Analytics are your ticket to higher revenues
In case you haven’t spent much time with web analytics, I’ll start by giving you this definition of predictive analytics (PA), courtesy of Wikipedia:
‘Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behavior patterns.’
Whereas with descriptive statistics you learn what data can and can’t describe your customers’ behavior, with predictive analytics you learn what to do next — that is, use data about past actions to make predictions about future actions.
Obviously, if you can discover and anticipate what your customers — and earlier-sales-stage prospects — really want from your brand, you’ll hold the ‘golden ticket’ to higher revenues and customer loyalty. As a result, you’ll become a rockstar analyst on your team.
This graphic below shows how three well-known brands use PA to serve up more customer-centered experiences.
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Setting up and running a profitable e-commerce store takes much more than determination and goodwill, as 8 out of 10 e-commerce stores fail
With the advent of drop shipping, every wantrepreneur out there set out to create their own e-commerce store and become a millionaire overnight. In reality, setting up and running a profitable e-commerce store takes much more than determination and goodwill. According to research, eight out of ten e-commerce stores fail.
There are plenty of reasons for this, and today, we’ve compiled some of the most common of them. Here’s why your e-commerce store is falling behind and what you can do to fix the issue.
You don’t have a niche
Who is your main target audience? If your answer is “everyone”, it may be a reason why your revenue is nothing to brag about. Unless you run Amazon, everyone is definitely not your target…
Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it?
As marketers, we all obsess over results. To know we’ve achieved successful results, we use a range of KPI’s and coincidentally, we obsess over them, too. Website traffic, click-through rates, conversions, search engine rankings - they’re all important, but there’s only one king of the KPIs and that’s ROI.
This is because no other metric is truly able to assess whether the time and money invested in your marketing efforts have been worth the impact it’s had on your business. Essentially, we need to ensure nothing is going to waste.
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From allowing you to gain a better understanding of your competitors to ensuring that your personal information is kept well away from any prying eyes, there is a whole host of reasons why a VPN can improve your approach to search engine marketing.
As a search engine marketer, it’s safe to say that the internet underpins everything that you do. Whether it’s launching a new social media marketing campaign or performing an overhaul of your SEO strategy, there are many important factors that can determine how well your website ranks on search engines.
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An increasingly competitive market is a clear marker of just how important it is to perfect your search engine marketing approach. To…
Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency
Content marketing is a highly effective form of marketing. Statistics show that per dollar, content marketing generates three times as many leads as traditional marketing.
As a content marketer, you understand these benefits and statistics. But your boss needs to be convinced. What amount of revenue is content marketing adding to your company's bottom line?
If you find it difficult to answer that question, you're not alone. In a survey of B2B marketers published on LinkedIn, only 39% considered themselves at least somewhat successful at tracking content marketing ROI.
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A step-by-step approach to using identity-based targeting to drive relevance for your digital ad campaigns
One of the huge advantages that digital advertising has promised marketers is the ability to target audiences more precisely and deliver personalized content and creative. Whilst TV, billboards, print and radio can reach mass audiences at scale, highly targeted digital advertising gives marketers the opportunity to drive relevance and accuracy that no other media can match.
Although digital advertising has always had a degree of targeting and personalization, the introduction of identity-based targeting has taken this to a new level. Identity-based targeting has now been adopted by many of the world’s largest advertising companies, opening up new opportunities on a range of channels including Facebook, Google, Amazon and Twitter.
The advantages of identity-based targeting
Good advertising always starts with a clear objective. For brands looking to build mass reach and frequency to drive awareness, broadcast media is a highly…
Machine learning + PPC = boosted results
Pay-per-click (PPC) bidding has changed a lot over the years. Manual bidding still definitely holds its place in some circumstances, however, any proficient PPC specialist will be well aware of the more advanced options available and how they can give you significantly boosted results without the need to increase your budget.
Google offers a variety of automated bidding options all tailored to hit different goals. The main strategies available are:
Target CPA
Target ROAS
Target Impression Share
Maximize Conversions
Below are a few examples of when they should and shouldn’t be used, with some small use cases and examples of performance changes.
The technical stuff
All bidding strategies are affected by two important date ranges, the first being the learning period, which is the amount of time the machine learning algorithm needs to find the bidding sweet spot. The second is the conversion lag. This is the average…
CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out
I attend and speak at some of the best digital marketing conferences all over the world and I can count on one hand, the number of sessions I’ve seen that offered quality content about Conversion Rate Optimization (CRO). This marketing specialization always seems to fly under the radar in marketing circles.
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Yes, there are a number of great websites and resources dedicated to CRO. There are also some excellent CRO-specific conferences out there and I’ve attended most of them - but the real problem is this: The only people talking about conversion rate optimization are CRO experts at CRO conferences and CRO bloggers on CRO-specific websites.…
Marketing departments are spending more online than all other channels combined to drive qualified traffic to their websites
There’s a chasm between UK retailers’ use of AI for marketing and the adoption of AI by UK retailers to optimize merchandising opportunities on their websites.
Marketing departments are spending more online than all other channels combined to drive qualified traffic to their websites. In the process, they are embracing artificial intelligence (AI) in the form of machine learning and predictive analytics, to automatically sniff out and signpost the most likely converting customers.
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I find it baffling that once those marketers have taken the horses to water, their merchandising colleagues are limiting the amount of water they are allowed to drink. Many merchandisers are just too…
