Does your digital branding match your audiences search interests?
Defining the metrics of success is of the utmost importance when establishing a brand online. One of the most important metrics which define a brand’s true strength is one that is often overlooked, an audience interest graph. A brand’s true strength is the perception that it holds in the minds of its consumers. There are many metrics that online marketers use to define a brand’s success, however an audience interest graph is most often either unheard of or completely overlooked. This happens mostly because there are so many other metrics available that are easy to understand and completely misrepresented in the industry, such as monthly number of visitors, average time on page, social outreach metrics such as number of likes, shares or comments, bounce rates, click through rate, average cost per click etc. What people fail to understand is that this speaks…
How to set up a good mobile friendly website
Having a mobile-friendly website extends beyond good practice, it’s a requirement if you want your business to succeed. Mobile now exceeds desktop Internet usage and this means mobile users expect businesses to provide an excellent experience optimized for their device. In fact, nearly half of consumers won’t return to a website if a website doesn’t load properly.
If you aren’t sure if your site is mobile-friendly, you need to make sure it is as soon as possible. It’s crucial to find ways to convert leads into sales and not turn people away because your website fails to load correctly. Customers on the go have their mobile devices in hand and want to be able to look up your business no matter where they are located – and possibly even contact you. There is a lot of competition in the small business arena,…
Google AdWords scripts are an incredibly powerful tool for managing Google AdWords campaigns and automating laborious tasks.
AdWords scripts were voted the 3rd most useful Adwords optimization tool by a panel of 41 seasoned AdWords experts.
One of those tasks is A/B testing, where it can be incredibly difficult to keep track of when all of your tests have finished in large-scale Adwords accounts. However, split testing is essential for increasing your CTR, Quality Score and conversion rates.
In this article, I’m going to be explaining how you can use AdWords scripts to monitor and report the progress of your A/B tests, so you won’t have to trawl through your data to see when your tests have finished.
I’m also going to be showing you how you can use scripts that aggregate data, so you can reach statistically significant decisions on ads faster, where individually there would not be enough data. Furthermore, I’ll…
There’s no better way to start 2017 than to take stock of emerging trends in today’s continually evolving marketplace and put some best practices in place for the year ahead.
As we pause to look back on what has changed, we should take note of the improvements that are needed in order to stay on top of any new advancements. A lot has changed in the past 12 months. New marketing tools have been created and existing services improved that will continue to shape the way that we conduct marketing research. Forward thinking marketers are placing more emphasis on survey-based software in order to discover exactly what their customers want.
As political change influences the way we work and developments are made with marketing tools, it is important that we stay informed about any relevant changes.
It’s an exciting time for digital marketers with numerous online tools to help you deliver more effective…
3 critical areas you will need to invest in to have a successful 2017
“In the middle of difficulty lies opportunity.” Albert Einstein
Well there were plenty of difficulties for digital marketers in 2016, so let’s start 2017 by focusing on opportunities; i.e. good things which are available to those who recognise the challenges and tackle them with a positive attitude…
So here are my 3 big opportunities of 2017:
1. Finding and buying great Creative ideas
Some marketers seem to believe (digital) marketing is all about the technology but no…it’s (still) mainly about creative. Brands connecting with people. Entertaining, informing, providing value in return for their time, attention and money. Words, pictures, videos, IDEAS which resonate. Desired reactions would include:
“Yeah!”
“That’s so true.”
“Exactly!”
“100%!”
“I know what they mean.”
“Yes - same!”
“Funny!”
“Oh, that’s interesting…”
“Hello. He’s fit.”
“Wow - that’s useful…”
(or just quietly watching, listening, engaged…).
Check out this case history:
The Next Rembrandt by Dutch Bank ING Group and Microsoft (Cannes Cybers Lions…
How to assess the value of blogs to your site and business
For most businesses, blogs are part of the online furniture - every office is expected to have one. Occasionally though, their value may be called into doubt, whether it's by a client or your sales director or marketing manager. The purpose of this article is to help you not only answer these questions with some confidence, but also demonstrate the hidden value of this type of content in an online sales environment.
[Editor's note: Although Sam's useful post focus on E-commerce, the concept of proving the business value of a blog through analytics are similar for other types of business including B2B. Expert members can learn more in our post and guide on Measuring Content Marketing ROI]
Showing value
The arguments for blogs are well known. Showing your audience that you have expertise in your field, or giving yourself space…
Expedia give their top strategies for growing new Ecommerce stores
Expedia launched in 1996. That makes us ancient by internet standards. But the benefit of having been around so long is that our team witnessed the rise of e-commerce, and we learned some priceless lessons in the process.
Twenty years after Expedia opened its virtual doors, e-commerce is now booming. Global e-commerce revenue reached nearly $1.2 billion in August, and experts predict more than 10 percent growth annually. Billion-dollar projections are usually cause for celebration, but not everyone sees it that way.
Some people view e-commerce’s explosion negatively because competition is stiff and getting stiffer. Everyone wants in on this lucrative industry, but more than 90 percent of online startups fail within four months. With nothing but growth on the e-commerce horizon, the rate of launches and failures can only increase.
But don’t let the…
Customer surveys may not be exciting, but they're still crucial to business success
Customer surveys are a traditional marketing research method. The advancement of technology has attempted to push them to the side in favour of other means, such as email. However, there are many reasons not to renounce this particular practice and instead, see them as an addition to the typical advanced strategy. Customer surveys are not a novelty, but they are still relevant in today’s digital marketing environment. Here are 10 good reasons to convince you.
1. Offer Better Services
The primary purpose of any customer survey is getting feedback from clients. However, this feedback is only the means to an end. Just collecting your client’s opinion is useless if you don’t do anything with it. The expected outcome of any marketing research is an improvement. If you have struggled to…
Using rigorous A/B testing to optimize your lead capture rate
Now, many people think opt-in forms are annoying and don’t belong on a website. Truth be told - I’ve seen a lot of bad popups and other types of sign up forms that just don’t belong on any website.
I get the frustration many people have with these forms. However, there is one simple reason why you should use them on your website - they work!
There will always be haters no matter what you do, but in this post I’ll share my very best tips and tricks I’ve learned by analyzing millions of sessions, so you can decrease the number of haters and increase the number of leads.
Why use opt-in forms?
I know I’ve already answered this question in short, but I want to elaborate and give you some examples.
…
Long-term strategies to boost the revenue of your online store
The days of customers relying on brick-and-mortar shops are long gone. Recent years have seen the rise of e-commerce, with consumers usually choosing to do business with companies that cater to and understand their individual needs.
To compete with the seemingly limitless e-commerce options out there, it’s essential to leverage digital marketing to engender customer trust and stand out in a sea of copycats.
That’s what we’ve done at Expedia. We spent years identifying the individual components that add up to a successful e-commerce business model. These proven strategies will help you differentiate your company and make long-term success an achievable reality.
Integrate Your Data
When it comes to cultivating consumer trust and loyalty, nothing beats the proper use of good data — it’s key to personalizing your approach. Perhaps overwhelmed by the sheer amount of data available, many companies fail to take full advantage of…
