Some have said “email marketing is dead” with the growth in social media marketing. Far from it! Benchmarks comparing digital channels show that email remains one of the most effective methods of customer communications.
But, there are lots of decisions need to form a strategy, for example: “How should we segment and target our emails“; “What frequency should we use?“; “How do improve delivery?” and most challenging, “How can we keep our email subscribers engaged and active?“.
Use our Email marketing capability review to assess your current use of email marketing and to decide how you want to improve email marketing
You can register as a Basic member to download a free copy of this benchmark to score your email marketing plus other digital marketing techniques like SEO and Social media marketing.
Altenratively, you can register to use our new interactive benchmarketing tool.
Our Email Trends 2015 visual guide will show you:
If you’re serious about competing with Email marketing, use these resources trusted by our Expert members to give them everything they need to plan, manage and optimize their Email marketing:
The Smart Insights team are all seasoned, active digital marketers working on projects to define and implement digital strategies for clients. We’re keen to share our experiences to help others and learn more – the learning never stops in digital marketing.
The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised in 2004 by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.
January 2, 2024 by Dave Chaffey in Email communications strategy
Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Review our recommend …
May 19, 2020 by Mark D. Hall in Email communications strategy
Recapture the attention - and transactions - of your e-commerce cart abandoners with effective email marketing sequences Every h …
April 28, 2020 by Expert commentator in Email communications strategy
What email marketing opportunities do you miss in your transactional emails? There’s no question that email marketing is one o …
