Five ways to improve the earned media potential of your Instagram content
With over 800 million active monthly users worldwide (over 20 million of which are from the UK) engaging with over 4.2 billion posts every day, Instagram is a social media phenomenon. It is one of the fastest growing and influential platforms of all time, with some estimating that ad revenue could hit $10 billion by 2019. The power of imagery, pictures and video to tell stories and communicate has grown exponentially over the last decade and Instagram (along with Pinterest and parent company Facebook) has a profound impact on popular culture.
[si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/]
For the last few years, there has been much talk and…
Chart of the Day: Research showing the popularity of different types of content assets are used during B2B vendor service selection
Our poll featured in our digital marketing trends 2018 post showed the ongoing popularity of content marketing as a technique with marketers. This research, looks at content popularity from a different angle, the popularity of different forms of content assets during the buying process.
This visual is 'numbers' heavy, but the orange shading helps show the most popular types of content.
Which content formats are most popular?
Considering which content types are most popular, we can see that most types of content are useful to someone! This suggests the importance of using content mapping as a technique to align the right types of content with the right persona and stage of the buying process as covered in the templates and examples in our persona guide…
Why social media is a must-use tool in conjunction with your call centre’s customer service efforts
In the past, social media was a separate customer service tool and even an entirely separate department to the call centre. They were seen as two different entities with two different goals; social media used to create brand awareness and call centres used to provide customer service. But more and more companies are becoming aware of the benefits of integrating social media into their daily customer service activities to improve business process management overall.
Research shows that today, customers prefer using social media for customer service rather than picking up the traditional phone and making a phone-call. One in three social media users prefer customer service through social channels, and customers will spend between 20-40% more with companies who engage with them through social media. Combining social media and customer service clearly makes for…
