February 2018 - Page 6 of 6

Instagram Statistics 2017

By Jessica Wade 02 Feb 2018

Instagram marketing

20 Instagram statistics every marketer should know about for 2018

Here are the latest Instagram stats from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with Instagram.

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1. 70% of Instagram posts don’t get seen (Sprout social, 2017)

Before the Instagram algorithm update posts were ordered by featuring the newest posts at the top of your feed. Instead, the change brings about an algorithm-driven feed, which is now ordered by what you are most interested in. Brands, in particular, became concerned that their content might no longer be seen. Consequently, your posts will now be ordered by how popular…

How Online Reviews Affect Local SEO

By Expert commentator 02 Feb 2018

Local SEO

Search Marketers Are Embracing Online Reviews

Evidence of the growing importance of online review sites like Yelp, TripAdvisor, Google, and Facebook is hard to ignore. According to research by ReviewTrackers, 49 percent of consumers always or often check online reviews, and Search Engine Land reports that 72 percent trust reviews as much as they do recommendations from friends and family. Reviews have also shaped search algorithms. And with Google explicitly indicating that reviews play a role in one of its three primary local search factors, an increasing number of marketers and local SEO professionals have been crafting strategic approaches to reviews in hopes of improving local SEO performance.

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Why is social media listening is important in financial services?

By Expert commentator 01 Feb 2018

Social media listening

3 examples demonstrating the benefits of social listening for financial services

In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner - to a vital part of a company’s marketing strategy (although there are still a lot of cats). While most industries jumped on board, according to Marketo, the Financial Services Industry (FSI) is still falling short.

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This post targets the finance sector, but, the real-life scenarios and advice apply to any industry. Take a look!

Where are Users Talking?

In general, the finance sector does at least have a presence on social media. But, it’s not engaging with its audience, so it’s wasting its time. 74% of consumers use social media to guide…

Email marketing and Enewsletter systems and software reviews 2018

By Dave Chaffey 01 Feb 2018

Email list management and ECRM

Our recommendations and reviews on email marketing broadcast software options

Since I delivered one of the first training courses on Email marketing in 2001, I have regularly been asked for recommendations for affordable E-mail broadcast software packages for Email marketing and sending Enewsletters. Today, email services are far more sophisticated when I first became involved with Email marketing 15+ years ago. The main changes are: All Email services have some features of Marketing Automation including dynamic content, automated email sequences based on actions and lead-scoring scoring based on content interacted with (particularly important for B2B Email marketing) Many email services are now part of broader 'Marketing Cloud services' particularly relevant for larger businesses. These are covered in our enterprise marketing cloud review This post highlights some of the options for businesses of different sizes that are most commonly used in the UK and delegates on my E-mail marketing courses have recommended to…