Don't limit your SaaS brand - the do's and don'ts of international SEO
We live in a world of nearly 200 countries and thousands of different languages, so why should your SaaS company limit itself just to English speakers or a North American audience? Asking this question, many SaaS companies will embark on a journey to expand their international visibility, only to realize that international SEO can be a strange beast. “If you build it, they will come,” does not apply if no one can find what you have built.
Brands can find greater success within international markets if they understand how search engines, like Google index, retrieve websites for international audiences. With this understanding, your SaaS company can build a strategic approach to capturing international traffic by following international SEO best practices.
So, start studying abroad — no passport needed!…
Chart of the day: Creating the right content is one of the biggest challenges facing marketers when it comes to mobile marketing
Research by Incite Group and Open mobile media, has revealed in their latest State of Mobile report, that content is marketers biggest challenge. Even with advancement in technology, creating the right content and relevant content is still as important as ever, as that's essentially what mobile marketing (in terms of mobile applications and mobile websites) comes down too, the right content.
The research also found that context (and relevance) as well as marketing feeling quite separate from other parts of the business, were big challenges for marketers too.
The research also found:
Understand the customer was the biggest challenge facing mobile product management teams, followed by monetization strategy and fragmented OS environment
Increasing brand awareness and engagement are the biggest objectives for…
Five ideas to help supercharge your marketing brief
The ability to write an effective marketing communications brief can be the difference between a campaign that comes to life and generates the results you’re looking for or one that misses the mark and leaves your audience cold and indifferent.
The IPA outlines three reasons why marketers should write a brief:
It leads to better work.
A good brief helps ensure that there is clarity around the goals and objectives of the campaign meaning an agency can focus their efforts in the right direction
It saves time and money.
Efficiencies can be made by helping agencies to get to the right ideas more quickly first time round rather than changing the goalposts several times during the process, all of which costs time and money on all sides.
It makes remuneration fairer.
Make it clear from the start what exactly is expected of the agency and how success…
Last week Snapchat announced that they have taken on 14 new ad Creative Partners. They have introduced these partners to help build more engaging Ads that will deliver a strong ROI for their customers. They said the following:
"These new partners represent the best in video, cinemagraph, and gif creation; game and playable ad development; lead generation and data capture; interactive and 360 video players; mobile couponing and more"
Snapchat believes that these new Creative Partners will help enhance the post-swipe-up experience on ads. As well as encouraging users to click through instead of quickly swiping, allowing users to interact more with the landing page. Here’s the list of new partners and the service they will provide to Snapchats advertising clients:
Famous – Instant Apps pre-loaded in the web view for immediate interactive experiences
Adludio – Haptics and gyroscope-powered experiences
Jebbit – Lead generation…
Chart of the day: How is the future of search being affected by voice command?
Implementing voice search in your mobile UX is one way that brands can look to engage with their audience - including the use of 'conversational keywords'.
With the rise in voice command software (Siri, Cortana, the production of Amazon Echo Personal assistants), it is slowly becoming more important to rethink voice command SEO.
The text a user types in search may not be the way they speak it if they were using voice search - for example: 'Best tea UK', may be spoken as 'what is the best tea available in the uk?'
Voice search is more conversational, users will more than likely ask questions which is why your keywords need to be tailored to this demand.
In a recent report, Millennials and Gen Z differ in…
Use these features to optimize your Shopify ecommerce platform for search engines
Shopify is one of the most recommended e-commerce platforms used by online sellers to set up their online retail businesses. If you are running a Shopify Ecommerce Platform and looking for some SEO tips for your Shopify store, then look no further! I have compiled a list of SEO tips that are fundamental for running a successful Shopify ecommerce store to increase online visibility. Follow these easy-to-follow tips below to discover all the essentials for improving the SEO of your Shopify store.
What is Shopify and why should you use it?
The Reasons why you should choose Shopify Ecommerce for your online Store:
Highly flexible and tailor to your specific requirements.
Easy backend administration
Shopify has Lots of built-in tools
Advanced ecommerce CMS Platform with fantastic Search Engine Optimization (SEO) features.
Shopify Ecommerce Platform is easy to use with no coding…
344 social media managers confirm that social media positively influencers revenue and sales
Social media is everywhere and is vastly expanding - but what effect do the various social platforms have on a company's brand awareness, engagement, revenue, and sales?
Because of the range of platforms available it can be difficult to know where to start, what platforms your target audience is using, and what content to share to increase engagement.
[si_guide_block id="5768" title="Download Paid Member Resource – Social Media Strategy Guide " description="Understand how to best use social media in your marketing strategy as an individual or as a business."/]
Smart Insights partnered up with Clutch, a service which helps businesses make B2B buying decisions, to find out what and how social media is being used in marketing and its effects on content distribution.
You can view the full free report here.
Over half of those surveyed (52%) said that social media has positively influenced revenue…
How to avoid the most common copywriting mistakes and convert more of your visitors
If your landing page isn't converting leads and your email campaigns don't bring in significant results, something might be wrong with your copy.
Even if it's relatively easy to find talented writers these days, businesses are still making the same mistakes over and over again.
Check out our new Quick Win on how to write an effective sales letter or email.
Here are 5 copywriting mistakes you're probably making together with tips to help you fix them to deliver compelling copy for your product and boost your bottom line.
1. You don't really understand your audience
It's hard to address people you don't really know in your copy. How are you supposed to convince them to follow your call-to-action if you have no idea about their preferences, needs, or pain points?
Before crafting your copy, you need to have a full…
Chart of the day: 41% of millennials have followed a brand in the last month
Nike is one of the most engaged with brands on Instagram. A recent study by Global Web Index demonstrates how the company’s latest partnership with Instagram is likely to be a success.
The survey revealed that three-quarters of Nike-Buying Millennials are using Instagram every month, making it the most popular social platform for this audience. This audience is also 41% more likely to have followed a brand in the last month, and 52% are more likely to have commented on brand content.
What does this mean for marketers?
If you are targeting millennials bar in mind their willingness for brand-interaction and brand loyalty on social media. Look at integrating Instagram into your strategy if you are not already using it.
…
Discover the leaky spots and how to fix them by looking at these key areas in Google Analytics
It’s Saturday night, and it’s pouring with rain.
You’re curled up on the sofa watching a movie when you feel a drop of water splashing on the top of your head.
What? Is this for real?
Then comes another one. This time you’re sure you didn’t imagine.
It’s for real, your roof is leaking. What do you do?
You move to the side and continue to watch the movie, hoping it’s not that bad.
You put a pot under the leaky spot to collect the water, check out all the other rooms to see if this happens anywhere else while you call someone to fix your roof ASAP.
I’m sure you chose…
