An interview with Dave Chaffey with Grant LeBoff
Affiliate marketing presents win-win opportunities, but can also fail to boost revenue if not executed strategically. In this latest talk, Grant LeBoff of the Sticky Marketing Club talks to Dr Dave Chaffey about his thoughts on how businesses can benefit from affiliate or 'partner' marketing. Watch the video below to find out how Smart Insights has used partner marketing to achieve some great results.
Transcript
In a noisy office or on a train but have no headphones? - No worries, you can always read the transcript below!
Grant Leboff: Dave, one of the things that I think, a lot of people have heard the term, but are a bit confused by it, is affiliate marketing. How can that be effective for businesses?
Dave Chaffey: I'd say affiliate marketing is not actually relevant for most business if you go for the tight definition of it which, for me,…
2016 has been an exciting year in the world of search engine optimization and social media marketing - what are the main developments to inform your marketing?
The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior.
In order to succeed, you should adapt to these changes and employ the latest and most effective strategies.
The following are 15 social media and search engine marketing trends in 2016 and what you should do to stay ahead of the curve:
1. Mobile optimization is a must.
Last year, mobile generated more traffic than desktop and laptop search. With virtually everyone using their smartphone or tablet to find information online, it goes without saying that business owners must cater to the needs of their mobile audience to generate leads and increase conversions.
If your website still isn’t optimized for mobile, then you risk losing out…
How to use the 4Cs to refine your value proposition
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009). Once a business has segmented its marketing and identified the target audience, the next stage is to position the business. To successfully achieve this, the 4Cs is a useful tool to create a positioning statement or to build an online value proposition.
What are the 4Cs?
The 4Cs are designed to help you think about your value proposition.
To understand how this works in practice, I’ve looked at four well-known companies and what’s interesting is that their slogans all meet the rules of Clarity, Credibility and Consistency. The Competitiveness element is less clear. And I am not sure how you would convey competitiveness…
And clients need to stop listening to their HiPPOs
When I first meet a new client team, it’s always interesting to hear about how they got to where they are. It’s always different and often complex – but there are some similarities across the board – from multi £m businesses to start-ups.
The most common theme I hear surrounds clients simply not getting business advice. I use the work business pointedly here.
What can happen is clients have a back-story that then leads them to a self-perceived solution or service that they think will solve the problem.
For example:
I spoke to a really smart marketer yesterday who represented a £100m turnover membership business. She had a ‘web design’ brief for a new website and a budget of £25k. It had all kinds in there – better SEO rankings, new…
38% of our interactions with all media and communications still occurs in front of a TV. But what else do we do with our devices?
Ofcom has just released their yearly Communications Market Report, where they analyse the UK communications sector.
The report sheds light on many aspects of how we use digital media and technology today, but one chart that stood out to me (not just because of the colours) was Fig 1.12 which showcases the proportion of time attributed to activity types, by device.
One thing to point out about this chart: is that it is an average across all age ranges. So these will vary within different age groups. As a reference point, Ofcom have researched behaviour for each of the sections in Fig 1.4.4 if you're curious to delve a little deeper.
The first point…
Cart recovery emails are a powerful tool for converting. Make sure yours are having the maximum possible impact.
If you run an online store, you already know that cart abandonment is one of the biggest conversion killers; causing millions in lost revenue worlwide due to the many reasons for retail basket abandonment. And the chances are high that you must be sending a cart recovery email campaign to recover this lost revenue. But sending a cart recovery mailer doesn't guarantee conversion. You need to execute your cart recovery email program the right way to convince the lost shoppers to come back and complete their purchase.
A successful recovery campaign is optimized for everything from design to copy, send time and the right sequence. And, if you are not taking all of these things into consideration you will not get the results that you are hoping for from these email campaigns.
…
