15 techniques to grow your email subscribers
It's often easy to neglect your email list when there's a push to grow fans and followers on the social networks. But it's worth working on boosting email subscriptions too since email subscribers often have a strong level of trust in your content and brand. It's also easier to target them more easily with relevant offers based on their preferences and past behaviour. It’s often your email subscribers who convert to sale at a much higher rate than other sources of web traffic; they are most likely a significant segment of your buyers.
It makes sense to focus on getting sign-ups to an email list. "Traffic" is less useful unless you're confident of the source and that you can convert it, to something. Email traffic is a strong source of warm traffic.
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Strategy, tactics and ideas to consider as part of a winning lead generation strategy
Generating consumer interest and enquiries is a primary objective for B2B businesses, something backed up by a recent study from the Content Marketing Institute which states that lead generation (85%) and sales (84%) will be the most important goals for B2B content marketers over the next 12 months.
In my previous post from November last year I explored the rationale for using content marketing for B2B lead generation and provided some case studies to demonstrate some best practices. In this post, I'll look in more detail at how earned media can be used to support B2B companies’ lead generation objectives.
Earned media as part of an integrated strategy
As we’ll see, earned media undoubtedly provides an effective set of tactics for lead generation and is associated primarily with generating interest at the top of the inbound marketing…
