How Facebook and Twitter have evolved in 2015
Welcome to the first series in an analysis of the biggest things that have happened so far in the world of social media. 2015 has proved to be a busy year where many new features and tools were brought to life with the intention of helping marketers and advertisers get better results.
This post will specifically focus on reviewing how Twitter and Facebook have been working on the expansion of their current features, while in part two I will review other social networks.
There is a strong focus on providing marketers with a set of new advertising features in order to turn paid content into a better experience. New toolkits are also added with the intention of improving video creation and promotion. We have also seen an expansion of analytical tools which broaden the understanding of how to create better campaigns that drive business results. Amongst…
It's maybe not the social networks you expect
13-17 year-olds are the 'digital natives' and with 92% of teens are online on a daily basis, if you are looking to advertise to this market, it pays to know what social platforms they are using.
So which social media platform is the most popular with teens?
The 2015 update of Mary Meeker's Mobile marketing 2015 analysis shows that it's certainly not the case that Facebook isn't used by the teenage audience, but across this heterogeneous age group, Instagram and Snapchat are growing while Facebook and Twitter have declined in popularity between 2014 and 2015.
A recent study from Pew Research Centre highlights that over 70% of teens are using Facebook and these 13-17 year olds are still sharing content across more than one social network. The findings show that Instagram and…
