...at least not as well as the 14 or 15 year old Digital Natives...
This Ofcom research on the Digital Day sheds some interesting behavioural insight on how children and Youth audiences engage with digital activity compared to adults. These are the 'Digital Natives' which give us a future view of how digital media will be used.
Over half of children's time is spent communicating via text, instant and photo messaging - this contrasts to 1/4 of the time spent by adults. In terms of social networking sites, 11-15 year olds spend twice as much time as adults.
So, when it comes to .. how much time do 11-15 year olds spend on media and communication activities? Certainly, the differences in time spent on Email and Text between adults and younger audiences is dramatic.
As mentioned earlier,…
How to tap the potential of Google’s search Suggest for multilingual search and better understanding of online search behaviour
As SEO has evolved, so too has the process of keyword research/analysis. The days of relying solely on Google’s Keyword Tool (now the Keyword Planner) to generate simple target keyword lists has long gone with the emergence of semantic search, Hummingbird and more longtail search opportunities. SEO is becoming ever more sophisticated and therefore keyword research must do so, too.
Whilst Google’s Keyword Planner is still an effective tool, a number of other free tools can be used to understand consumer search behaviour. And now we can add a new tool to this list: Keywordtool.io.
A reminder about Google’s search suggest
As with other tools like Übersuggest, Keywordtool.io uses Google’s Autocomplete engine to generate a variety…
10 things you need to know about Search Analytics - Google's new tool for Keyword Ranking reports
Rating of value of tool: [rating=4]
Recommended link: Google's announcement of Search Analytics launch
Have you seen Google's new Search Analytics tool? It's an important free tool to help with SEO since it shows how well your site is ranking for different keywords and where visitors are landing.
We've been using it during Google's Beta review and it's now available to all users of Webmaster Tools. In this post we'll explain the main features and where it fits in with Google's other analytics tools to support SEO. Here's how the new tool looks:
What do I need to know about Google's Search Analytics?
1. Search Analytics is a free tool to show how your keywords rank and the…
Research showing how Marketing Automation can support the lead-sales pipeline
Marketing automation has received a lot of attention over the past year. But you may still be sceptical, asking how can it actually grow my business’?
In this post, I want to dig into some of these benefits to explain precisely how marketing automation can help you grow your business.
In March 2014, Regalix conducted a study to identify the most common benefits of marketing automation, as told by marketers who had implemented the software.
1. Improve your lead nurturing
According to the Regalix study above, the number one benefit of marketing automation software is the ability to manage and nurture leads.
In every business, you will have a mixture of hot and cold leads. It’s common sense to have your sales team focus their efforts on the hottest leads, as they have the…
Brian Clifton and Avinash Kaushik on Customising Google Analytics to improve Digital Marketing
Successful Analytics is the title of a new book by Brian Clifton who you may know as the author of the Advanced Web Metrics with Google Analytics. Brian wrote this after his time as the first Head of Web Analytics at Google EMEA.
I'm keen to help businesses better manage their use of analytics to improve Digital Marketing. since I have found when training and consulting that many are missing the opportunity make the most of the insights available from their analytics. Although most businesses now use Google Analytics, or an equivalent to tag their sites to measure their online marketing, it's often not the customised for their business to get the most from reviewing the analytics. Brian's books focus on how to customise Google Analytics for a business, from a technical point-of-view (in the first book) and from a process and team standpoint (in…
How do your prospects really search? New research shows the need to go beyond simplistic keyword lists
This new research from Blue Nile is aimed at helping marketers better understand how people search online and to understand the patterns in how they formulate their searches through questions. For example, do they search using single words or short phrases or through longer questions including words such as 'How', 'When' and 'Which'? The research found that such question-based queries were common:
'27% of respondents phrased their query in the form of a question, with ‘How’ being the most commonly used prefix.'
Can the Google Keyword Planner be misleading?
When using Google Keyword Planner, you need to seed the tool with one keyword or a short phrase. But the results returned often don't include the questions since they are diverse and their volumes are relatively low. So if you limit your understanding of search behaviour to this tool you could be missing out on…
The DMA National Email Client Survey 2015 summary
The DMA's latest research using DBA data shows how email marketing is progressing as respondents expressed an increase in ROI as they are becoming more advanced with their email marketing techniques, through using behavioural and lifestyle triggers. According to the UK DMA Executive Director Chris Combermale,
'Email is the oldest digital medium still in use, growing out of the early internet. Even now, an email address is one of those things that helps define you in the digital world. It has endured because it is so useful. It also works. ROI figures alone show this, rising from £24.93 last year to £38 this year. Email is resurgent.'
Their Infographic shares some of the key findings from their report and explains how Email Marketers top 3 goals are focused on Engagement, Sales and Acquisition.
For more detailed…
An example of using humour in social media for B2B to build business and strengthen customer relationships
When I train people to use social media, I often have delegates complaining that it's "all very well for B2C companies, but our product is so boring, it's never going to work on social".
I'd argue that so long as your content is timely, relevant and compelling (yes I know - all those things can be a big ask), it's going to be interesting for someone. And if you manage that and can inject a dollop of humour along the way then you are onto a winner.
As a result I'm always on the look out for new case studies of B2B companies doing social media well, and if that's managed in house and on a small budget then even better.
I'm therefore delighted to share with you this guest post that my friend @LisaRobb of accounting (yes potentially…
Practical tips to optimise your 'welcome emails'
First impressions count, and for new subscribers, the welcome emails you send out after they opt-in are typically their first interaction with your company. And if used correctly, welcome emails can greatly out-perform other promotional emails. In fact, welcome emails have 320% more revenue per email than other promotional emails, in addition to an 86% lift in unique open rate, a 196% lift in unique click rate, and a 336% lift in transaction emails.
As for how to use welcome emails correctly, I'd say you should start out by optimizing your subject line, the time you send it, who it’s 'from,' and the email copy can all increase the success of your welcome email. For example, using the word 'sale' in your subject line has been shown to increase open rates by 23.2%, while 'save' only increases open rates by 3.4%. 'News,'…
Examples showing how to increase reach and engagement with visually compelling content
Content shared on social media tends to be more visual due to high engagement levels and amplification when it includes photos, videos, memes and infographics. According to a Citrix Report and associated infographic, nearly two thirds of the posts on social media use visual content, since it ignites viewers’ imagination and enables brands to provide a positive experience, and social media users are more likely to micro and visual content.
7 Tips to creating visual content
Here are 7 tips you can use to create powerful visual content and instantly connect with your audience.
Tip 1: Personalize your message
Identify your audience, their problems, and showcase the special features and capabilities offered by your product or service.
Create visual content which cover specific themes for website personalisation, appealing to particular demographics/personas, key stakeholders and consider where they are in the sales…
