At charity @vInspired, digital and social media is key to engaging with our young audience. Retweets, mentions and comments can be an early indicator of success, but they are only transitory metrics and not our end goal.
Source: All images: vInspired
If we're not getting young people to take a real-world action, to volunteer, then we are just measuring digital outcomes - what some call vanity metrics.
Our recent research, 'Online Engagement, Offline Action' explores digital behaviours that can be harnessed to help young people discover the value of volunteering. We identified four digital trends that can help us and other organisations use digital engagement to drive offline actions.
In my last post for Smart Insights I published a complete list of today's channels. Thanks to some comments and suggestions , the channel list has reached 106 channels so far. 95 of these are suitable for marketing purposes be they physical, digital or a bit of both. This is the way they break down.
[caption id="attachment_32020" align="aligncenter" width="550"] Venn Diagram of Marketing Channels[/caption]Naturally there are at least two questions that arise when faced with such channel choice.
Firstly, how do you pick which channel to use? And then secondly, how do you measure the combined performance across channels? The latter question of course relates to the tricky issue of attribution - the apportioning of sales revenue to the channels that lead up…
'You say tomato we say tomayto', 'c0mmunication breakdown', 'do you speaka my language', 'my baby’s gonna write me a letter'........? It’s funny how song lyrics, when paired with a catchy melody are easy to remember, bulging with emotive meaning.
How easy would it be, fellow webmasters, if there was an easier way to mainline understanding between a website and its target customers? Without the need to carefully group masthead, hero banner, top navigation, product description and call to action button?
The truth is web design and written text are like an arranged marriage. They barely know each other, they’ve never met and then suddenly there they are sharing a bed (or a webpage) for the next however many years.
Page composition is often decided way before the body copy has been written - or vice versa. This rarely makes for a persuasive experience.…
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