Social media marketing and Online PR essentials are our weekly round-up of what's new if you're looking to apply social media and online public relations in your marketing. We select the best posts on best practice and developments from the main social media players from the many we scan each week so you don't have to. We include updates about new services from the main forms of social presence, i.e. Facebook, Linked In and Twitter and also best practice articles advising how to develop and implement social media marketing strategies. Do let us know any developments that you think we're missing by tweeting @SMARTinsights. Sign-up to our enewsletter if you'd like a reminder through the updates each Friday.

Our recommendations on the latest developments from week starting 30th August 2010

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In my interview with SEO specialist Kevin Morley of Internet marketing agency Search Path we discuss an interesting perspective on link-building. For SEO success is competitive markets (aren't they all?) your approach to linkbuilding simply has to be better than the competitors. To review how you successful you are, I recommend using one of the two most established link-building tools Majestic SEO or Linkscape which I covered in my interview with on how to compare link analysis tools. Of course quality of links is more important than quantity when it comes to links, but as a starting point to benchmark against competitors, try this backlink history comparison tool.

Q1. What is value added link building?

The techniques used to increase the number of inbound links pointing…

Email marketing essentials are our weekly round-up of best practice advice for email marketers and CRM specialists. We review the best sources on email marketing which you can see in our post How Advanced is Your Email Marketing. and then summarise them here for you.

Our recommendations on best practice in Email Marketing for week starting 30th August 2010

The implications of Gmail's New Priority inbox Value: [rating=4] Commentary: There's no denying this is a great feature for Gmail users bringing their most important emails to their attention. Implication: The implications for email marketers are well put here by Riaz Kiani but they're not really actionable. We simply need outstanding offers and/or email content that is regularly opened. And a desirable brand. That's what everyone is striving for already. Ready, Set"€¦Reactivate Value: [rating=4] Commentary:…