E-Commerce trends 2016-2017: structured on the RACE Framework

Keep up to date with the latest E-Commerce trends

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Retail E-commerce marketing trends 2016-2017

 Look Inside

The aim of this guide is to share insight and examples covering the latest digital marketing trends across the customer lifecycle in E-commerce. You can use this guide to keep up to date with E-commerce trends and innovation to help inform your E-commerce strategy.

Who is this guide for?

This guide is aimed at helping managers in different roles responsible for shaping the future of their E-commerce platform to increase digital channel sales. Typical roles include:

  • Business owner
  • E-commerce director
  • Digital marketing director or manager
  • User experience and conversion rate optimisation professionals working in the E-commerce

About the Retail E-commerce marketing trends 2016-2017

About the author

Robert Jones is Research Analyst at Smart Insights, he works on member research, improving user experience of the Smart Insights site, our partner research reports and helps produce our member content. He is a member of the Market Research Society (MRS) and has over 5 years’ experience in Insight and UX.

The guide was also edited by Dr Dave Chaffey

How is this guide structured?

The guide is structured using the Smart Insights PRACE framework. The visual of the Plan, Reach, Action, Convert and Engage framework shows typical activities related to E-commerce marketing which we cover in this guide.

Structured on the RACE framework, this guide explores the latest E-commerce marketing trends looking ahead to 2017. From the latest social media, content marketing and user experience trends, we explore what E-commerce marketers need to be thinking about throughout 2017.

Look Inside the Retail E-commerce marketing trends 2016-2017

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Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Managing Digital Marketing Transformation Toolkit

The Retail E-commerce marketing trends 2016-2017 is part of Smart Insights Managing Digital Marketing Transformation Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 5 other resources in the toolkit.

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  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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