9 Key Content Types For Your Ecommerce Site
With so many ecommerce websites in each category, how can a retailer cut-through if they're not a 'high street brand'?
And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to find, from products to great user experience AND useful content.
Content is the backbone of today’s marketing strategies.
Be it a short snippet in an AdWords ad or a lengthy blog post, it helps you to attract new visitors and build an audience.
But there is another type of content - the generic information about your store, which should be available right from the home page that convinces users to buy from you.
Here are the 9 content types every ecommerce site must have.
1. Shipping Information
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