Online Video is maturing, and often delivers higher ROI than TV ads.
The way people consume media is changing. Traditional TV is down, desktop is plateauing. People are canceling their cable TV subscriptions, but are signing up to streaming services like Netflix or Amazon prime in droves. Mobile is exploding and online video is enjoying a huge surge in popularity. YouTube has over a billion users, and that number is growing over 40% per year, with revenue growth up an even more impressive 50% over the same period.
This is starting to mean that YouTube is becoming more effective (or at least more cost effective) than TV when it comes to video advertising. A dutch brand called Landliebe, which focuses on dairy products, studied it's ROI on both TV ads and YouTube ads, to discover which form of video advertising was more effective.
A 20-second spot ran on several German TV channels, while…
Importance: [rating=4] For Ecommerce businesses / retailers
Recommended link: Adwords Shopping Campaigns available on YouTube
Originally announced in May 2015, Google have finally moved 'TrueView for Shopping' out of Beta and have also introduced Shopping Ads on Youtube, which is available to all online advertisers through AdWords. This is a great opportunity for retailers to gain awareness and clickthroughs beyond the Google Shopping ads that have proved so popular in Google Search.
This is supported by research about the new format showed that 57% of the 708 campaigns studied, saw an increase in consideration, with 24% seeing a lift in favorability, whilst 35% of the campaigns saw an increase in purchase intent.
What is TrueView for Shopping?
In short, it allows you to showcase your own products, which have been pulled from the Google Merchant Centre, onto your own videos. Simple as that.
It uses a card system with users clicking…
Examples showing how can you make pre-roll videos effective when people do not want to watch pre-roll video ads
Let’s face it. Does anyone really want to watch a YouTube advert? Probably not. In fact, ninety-four per cent of us choose to skip the rest of the pre-roll after the compulsory first five seconds. And that figure is considered fairly generous.
And who can blame you for skipping? Often the ads are irrelevant, usually they are boring and sometimes they are just simply irritating. All you want to do is watch your video, right? It’s annoying having to stare at the Skip Ad button for five seconds, waiting for what seems like an eternity (and much longer than five seconds) to just view your clip.
So you might be surprised to learn that occasionally, very, very occasionally, YouTube pre-rolls can work. However, it has to be something pretty…
An overview of the options available for TrueView YouTube advertising
AdWords for video allows you to advertise in a similar way to the traditional TV advert - your advert can be displayed on a video before, during or after it or in the Youtube and Google Display Network search listings. The big bonus is that you don’t have to pay unless someone watches your entire advert. Adwords has been innovating a lot over the last year or so with its TrueView ads now available in a range of formats on mobile (from August 2012):
YouTube have also recently produced the ‘Advertiser Playbook’. It is a detailed guide (122 pages) to using YouTube and AdWords and includes the latest (2012) best practice information and strategies for building big audiences on YouTube and increasing traffic to your website.…