How to create a Google Shopping strategy to generate as many leads as possible
If you’re a retailer looking to sell as many products as possible, it makes sense to try and create as many leads as possible.
With more and more people shopping online, there’s never been a better time to look at options like Google Shopping. Google’s Shopping service is an effective way to garner more attention online and hopefully, drive sales.
If you’ve got a product to sell and you’re hoping to reach a wider audience and increase sales rapidly, here are 7 strategies to help you make the most of Google Shopping.
[si_guide_block id="141323" title="Google Shopping guide" description="Want to use Google Shopping but don't know where to start? Our straightforward guide will show you how to set up your account, create Product Shopping ads, and optimize your ads to improve your ROI."]
1. Getting your descriptions right
When you’re selling a product, it’s…
Importance: [rating=4] For Ecommerce businesses / retailers
Recommended link: Adwords Shopping Campaigns available on YouTube
Originally announced in May 2015, Google have finally moved 'TrueView for Shopping' out of Beta and have also introduced Shopping Ads on Youtube, which is available to all online advertisers through AdWords. This is a great opportunity for retailers to gain awareness and clickthroughs beyond the Google Shopping ads that have proved so popular in Google Search.
This is supported by research about the new format showed that 57% of the 708 campaigns studied, saw an increase in consideration, with 24% seeing a lift in favorability, whilst 35% of the campaigns saw an increase in purchase intent.
What is TrueView for Shopping?
In short, it allows you to showcase your own products, which have been pulled from the Google Merchant Centre, onto your own videos. Simple as that.
It uses a card system with users clicking…
On 3rd April 2014 Google announced that the clock is ticking until they automatically upgrade all Product Listing Ad campaigns into Google Shopping Campaigns. The timeframe they have outlined is August 2014.
Therefore we recommend that you make this switch manually before the end of July as otherwise Google will take the liberty of doing it for you.
Shopping campaigns were released in beta mode in October 2013 and then fully in February 2014.
There are many aspects to shopping campaigns that are consistent with product listing ads:
The ads are matched to user searches based on your product inventory data feed that you send to the Google Merchant Centre rather than being triggered by keywords that the advertiser sets.
From a shoppers perspective they look identical - the ads show an image of your product, the product name and price and there is the option to add…