Nobody can deny that the rise of video has drastically changed the way we consume content.

Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as possible. Importantly, brands using video can engage customers more intimately than ever before.

Statistics about video marketing that will blow your mind

A study conducted by Hubspot showed that 78% of people watch videos every week, while 55% of people watch videos daily. Hubspot found that 72% of customers want to learn about brands through video and 85% of businesses now use videos as a marketing tool. Cisco predicts that in 2020, there will be close to 1 million minutes of videos uploaded to the internet per…

Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results. In order to inform your marketing strategy and help you get the best possible ROI from campaigns, we’ve compiled some video marketing statistics that could help you get to grips with video.

92% of marketers say it’s an important part of their marketing strategy

In 2020, 92%…

The popularity of video has risen by 72% among marketers and this type of content engages audiences, so what do you need to know about video marketing?

The world is getting faster, which means few people have time or patience to read lengthy featured pieces or product reviews. Instead, the majority of online audiences today prefer to watch a video on YouTube, Facebook, or Instagram than reading lengthy content, allowing them to get all the information they need with as little resistance as possible. In 2018, the popularity of pre-produced videos rose by 72% among marketers, bringing this type of digital content to the third position. Experts predict that this number will increase even more in the future. [si_blog_banner_cta] No matter if you have a developing or an already successful business, you need to consider a bulletproof video marketing strategy to keep growing your business. Here are six key things…