Recommendations and examples of using style guides to support a CRO programme
When we kick-off a Conversion Rate Optimisation (CRO) programme with a new client we always try and find out what existing guides or tools they have that we can use during our programme. These may be branding guidelines, style guidelines, UI Pattern libraries, etc.
For example, here is a really good description of how Envato, who run the Tuts+ sites, carry out Style guide Driven Development.
However, the responses we get from clients are wide-ranging. As Mark Boulton (@MarkBoulton) pointed out recently:
We're not going to dive into that debate around whether style guidelines are a help or hindrance here, instead I wanted to give recommendations from a CRO angle and investigate how we can…