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If you're planning to launch or grow your SME in 2021, discover 5 small business marketing strategies to accelerate your growth from startup to long-term stability

Launching a start-up can be an exhilarating experience. However, there's a difference between launching an enterprise and being able to grow a small business so that it becomes a long-term success. The key to success is ensuring your small business marketing activity is working efficiently and effectively to build an audience for you.

If small business marketing was easy, everyone would be successful first time. Oftentimes what happens is that when a startup is launched, its founders tend to get overzealous with their efforts to monetize its products and services, while failing to build a solid foundation from which the startup can actually be a viable company in the future.

While running a small business presents many unique challenges,…

Digital marketing is highly accessible to businesses of all shapes and sizes, no matter your budget size.

So you recently started a business. Or maybe you have a small business that you’re trying to get off the ground and running. Of course, now you need to start getting the word out about your start-up. The great news is, digital marketing is highly accessible to businesses of all shapes and sizes, no matter your budget size. [si_guide_block id="5605" title="Download our Individual Member Resource – Digital marketing strategy guide" description="This download is for anyone involved with shaping future digital marketing direction for their business or their clients."/] But digital marketing is really wide. If you know nothing about it, you can easily get lost in the noise, which means you can waste your efforts and have little results to show for it. On the other hand, if you do digital marketing the right way, you can increase…

Startup company growth needs effective and easily accessible digital tools and resources

Over the past few years, we have seen a significant increase in the number of startups that can be seen as a fresh alternative to working in corporations. This is due to their creators’ desire to be independent and run their own company, but also due to changes taking place in the business culture, rapid technological development and most of all, easy access to tools that help grow and manage firms effectively. As a matter of fact, every startup company supporting relevant software and digital sources can build a strong marketing campaign and grow business all by itself. Looking for tools to conduct startup business, entrepreneurs are drawing attention to some of their common features: • Easy availability • Low-cost or free • Accelerating work • Integrated with other tools SaaS…