How to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework

When planning to go live with a new product or service, it’s important to have a clear idea of how you will launch. This is particularly true for software marketing leaders, planning their go-to-market strategy in a growing and competitive marketplace. Software as a service (SaaS) spending worldwide is estimated to reach $172bn in 2022, a growth of nearly 200% from 2015 to 2021: When you also take into account that up to 45% of product launches are delayed for different reasons, the importance of having a clearly defined go-to-market strategy becomes even more stark. The effectiveness of your launch can be the difference between success and failure. Smart Insights Business Members can access a wide range of marketing…

Looking for new ideas for how to market your Software as a Service (SaaS) business? Refocus and restructure your marketing with the RACE Framework

RACE focuses on how to improve your marketing across the full customer lifecycle from creating awareness to build an audience, encouraging interaction and lead generation, to purchase, and then customer loyalty. When looking at how to market Software as a Service (SaaS), it’s important to use the most up-to-date marketing methods to reach your key demographic and generate maximum revenue at each stage of the customer journey. REACH > ACT > CONVERT > ENGAGE The RACE Framework is used in SaaS marketing as a structure to cover the paid, owned, and earned inbound marketing activities to encourage purchase. The initial plan for how to market SaaS should: Create an integrated digital strategy as a roadmap for future growth Define the resources…

A single tool can centralize efforts, simplify complex processes, and ensure the effective utilization of data

Regardless of new digital opportunities, companies still struggle with their brand development. A recent survey suggests that some of the most common brand management hurdles include putting data to efficient use, possessing a compelling vision, achieving integrated marketing communication and training employees to deliver a consistent message every single time. These challenges are commonplace and dozens of companies are attempting to identify the right solution. Specifically designed to address the above-mentioned challenges, brand management software can be just the thing. A single tool can centralize efforts, simplify complex processes and ensure the effective utilization of data. [si_guide_block id="109627" title="Download our Premium Resource – Brand vision and identity playbook" description="Consumers and businesses are often making the choice between one brand and another. This is why improving brand identity is relevant to all…