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Gamification

Gamification can potentially revolutionize your content marketing strategy – examples and tips to show how to apply it

Content marketing is predicted to continue to be a key strategy in digital marketing and marketers will soon start looking for new solutions to create fun and engaging content. Many of them are already interested in gamification – analyst Gartner expects that by 2016, gamified strategies will become standard practice for driving brand engagement and fostering consumer loyalty. Here are a few tips to help you realize the potential gamification holds for revolutionizing your content marketing strategy.

The basics

First of all, what is gamification? It's basically application of game mechanisms to non-gaming activities and contexts. Gamification is of great use to areas of business which depend on engagement and motivation – for instance training, project management, recruitment or marketing. Rewarding players with points and badges or…