Gamification can potentially revolutionize your content marketing strategy – examples and tips to show how to apply it
Content marketing is predicted to continue to be a key strategy in digital marketing and marketers will soon start looking for new solutions to create fun and engaging content. Many of them are already interested in gamification – analyst Gartner expects that by 2016, gamified strategies will become standard practice for driving brand engagement and fostering consumer loyalty. Here are a few tips to help you realize the potential gamification holds for revolutionizing your content marketing strategy.
First of all, what is gamification? It's basically application of game mechanisms to non-gaming activities and contexts. Gamification is of great use to areas of business which depend on engagement and motivation – for instance training, project management, recruitment or marketing.
Rewarding players with points and badges or…