How digital innovation is engaging audiences and improving customer experience in the airline / aviation sector
This is the first in a new series looking at digital innovation and transformation in different B2B sectors aimed to inspire business-to-business marketers, this post from regular B2B marketing commentator René Power looks at how digital technologies are being deployed within the blossoming air travel and aviation sector to enhance customer experiences at every stage of the process.
As you read, think about what ideas you might take forward into your own sector?
Air travel is a growing sector
There continues to be an explosion in air travel, which makes it a very lucrative industry to be in. Air travel numbers themselves are mind-boggling. Published forecasts predict the total number of people flying on U.S. airlines will increase by 0.8 percent from 2013 levels to 745.5 million in 2014 and grow to 1.15 billion in 2034.
But it's not just the U.S. The International Air Transport…
6 tactics to get started with Customer Activation
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. With Lifecycle marketing it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? It's time to think about Customer Activation...
Customer Activation means motivating customers to move to the next stage of their lifecycle faster than they would on their own.
But, how do you activate your customers when you’re interacting with millions?
You need to think about your customers' lifecycle from potential customer to eventual advocacy. Cultivating relationships with your customers throughout their lifecycle is key to extracting maximum value from them.
Unfortunately many marketers fail in activation through not delivering effective, relevant emails. The problem…