89% of consumer media time in mobile apps, 11% in mobile web according to latest statistics by Nielsen
Interested in finding out how content consumption has change across media? Whether it's video, apps, text, across linear, digital or mobile? Or how many hours are spent on apps and across which device?
Nielsen's research provides insights into US consumers changing media use which can help prompt changes in media investment. See our statistics page for sources for consumer media consumption insight elsewhere, including Ofcom and ONS in the UK and comScore.
Nielsen have combined the survey this quarter to look at the integration of mobile and video usage from their mobile insights survey along with metered data through Electronic Mobile Measurement.
According to Dounia Turrill, SVP Insights, 'as we create the tapestry of media consumption with its impact and opportunnity for Advertisers, it strikes me that we are in an era of tremendous growth and…
Maximise Google to improve your mobile search
'Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happy', says Google in its AdWords blog.
That’s not enough today’s mobile users. 50% of mobile interactions start with a search, and users want more from that search.
'When searching for great local restaurants, they want places to eat right there on the results page, not another click or two away. It’s the same with hotels, flight options, directions and shopping', the blog continues.
Google, a self-proclaimed ‘mobile first’ company, has invested heavily in technology, slick marketing and an extensive suite of search tools to drive consumer demand and assist marketers in taking advantage of the opportunity to delivered personalised, time and location sensitive results.
Google estimates that mobile search is growing 8 times faster…
From forecast to action: the adoption of real time bidding in Europe
Not so long ago, the adoption of Real-time bidding (RTB) by advertisers in Europe seemed to lag behind that in the United States. While advertisers across the Atlantic were enthusiastically starting to use the real-time media purchase model, Europeans seemed less enthusiastic. However, in just over a year, the European market saw the real-time bidding skyrocketing. The year 2014 is not the time to ponder about turning to RTB, it's the time to seize and take advantage of the advanced technology at hand. What should we expect to come in 2014, then?
Accurate advertisement targeting – data more important than ever
Western European advertisers and publishers now recognize the importance of big data resources, but so do the key e-commerce players in Central and East Europe. In general, in-depth personalization of online activities is the most basic benefit derived from automated…
Google+ best for Google, but best for your brand?
In its most recent update on the number of active Google+ users, Google now claims that on a monthly basis 540 million users are actively interacting with Google+ across Google.
Perhaps more significantly, 300 million users are active interacting with the Google+ "in-stream" in some way, and not just logging into using the unified platform to check email or watch a video on YouTube.
This data from on social media network platform active usage from Global Web Index also suggests Google+ is now more significant than Twitter or LinkedIn measured in this way.
[caption id="" align="aligncenter" width="485"] Network growth Q4 2013[/caption]
This best the questions for marketers, that with 540 million active users in total, can Google+ finally lose the 'ghost town' label?
Overall it seems wrong to characterise it as a…
8 Tips for passing Google’s AdWords Exams
As Google continues to put a squeeze on traditional SEO techniques with its algorithm updates (more of which are certainly on the way in 2014), there’s been an increasing demand for pay-per-click services from clients who no longer feel they can compete or get the traffic they need in organic search.
This means that if you’re a digital marketer with good experience of using AdWords, now is a great time to get yourself accredited under Google’s AdWords certification programme. The programme consists of two exams, which, if passed, enable you to become a certified expert on AdWords PPC advertising.
Even if you’re not too bothered about the accreditation, I’d still encourage anyone who uses AdWords regularly to take the exams, that goes for both client-side and agency-side marketers.
What does the Google Adwords Exam cover?
The exams cover all aspects of AdWords, so in the course of revising…
My pick of the 6 of the world’s most creative demonstration videos
Today, demonstration videos are as essential as websites. Consumers searching for a product or service online expect a more interactive experience. They want to know how a product works and what its major benefits are for them. And they want to know quickly, and without wading through a whole heap of written explanations.
Demonstration videos give you a chance to show off your new product or service, and reach a wider audience at the same time. After all, you may think your new product is brilliant, but not all products are as intuitive as the iPhone. And while your enthusiasm for it may be infectious when you’re talking to customers, you don’t have the time to talk to everybody, and anyway you don’t want to limit your reach. (more…)…
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19 Feb 2014
An introduction to the benefits of exhibiting if you haven't taken the plunge yet
From visibility to credibility, exhibiting at a trade show has hundreds of benefits for your business. Establishing a presence, whether big or small, for your company at a trade show gives you a powerful platform for meeting new customers, reaching out to your existing clientèle, and building a more established and reliable brand.
[caption id="attachment_34551" align="aligncenter" width="600"] One of the largest exhibitions - CES Las Vegas. Image credit - AskDaveTaylor.[/caption]
A lot of businesses are put off exhibiting at a trade show because of the cost. It’s true – developing a great trade show exhibit, training your staff members, and travelling to the event itself isn’t a very cheap process. However, like most forms of marketing, with the right strategy, a trade show can be a very profitable…
Minimize Waste, Maximize Impact by Optimizing Your Ads on Google Display Network
Google’s ads are shown on more than 2 million publisher websites a day, and that kind of broad reach can carry an incredibly powerful campaign — or send a lot of money to a lot of dead ends and wrong addresses. More than $12 billion of Google’s $43 billion in ad revenue came from Google Network members’ websites in 2013, but not all of this revenue yielded positive outcomes for the businesses that paid for them...
A business wastes time and money when an ad campaign fails to yield the desired conversions or actions from its target audience. For instance, if your ads are being shown to people outside of the geographic area you serve, that’s campaign waste.
Your business can create an effective and efficient ad campaign by using Google’s tools and taking a few simple steps to avoid campaign waste…
64 ways to use Google+ for marketing
Are you new to marketing on Google+? Or perhaps looking for new ideas on how it can support your branding strategies? This simple infographic from Socialmediaonlineclasses.com is a quick checklist to review suggesting 64 ways to use this growing social media platform.
With 540 million users per month, Google+ should be considered as a core social media marketing platform for sharing content and engaging through different features including Google Hangouts or perhaps Google+ communities.
Additional resources for Google+ on Smart Insights
Smart Insights guide to Google+
Google+ hangouts post
Google+ for outreach post
Google+ vs Facebook post
Google+ Features post
Google+ Communities post
…
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11 Feb 2014
Taking the example of using rich snippets for hotels
In my experience, many local businesses miss out on the opportunity of SEO since they don't focus their efforts in the use and implementation of structured data.
Rich snippets on SERPs attract the attention of users and this means that the CTR is improved than the ones of your competitors.
In this guide I will take the example of Hotels to show how structured data can be used. Let's take an example. Here are 2 cases, decide which one would grab your attention.
Case 1
Case 2
We should note, that at least for now, the appearance of rich snippets on SERPs…
