New infographic shows key stats to bear in mind when building your digital marketing strategy
Now that mobile accounts for over half of all web traffic and the mobile web is beginning to mature, it's important that marketers fully understand the ramifications of the seismic shift in device use.
This infographic gives a few quick and useful ideas for getting started. It's based around the idea that the key to success with mobile marketing is to be there, bit quick and be noticed. These are certainly useful areas to base the basics of your strategy around, although there is obviously a lot more to mobile marketing that that!
If you're currently looking at your mobile marketing strategy, then check out our newly updated 7 steps mobile marketing guide.
Thanks to Katapult for publishing this infographic…
Showing the huge impact of mobile marketing across web, social, display and email
The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to Google's smartphone search results through to the lower conversion rates on smartphones, use of social media on mobile and ensuring that our emails are mobile-friendly.
In our latest infographic with JBH Marketing, we've brought together all the most important changes in a single infographic to highlight the areas needing attention. The tipping point has now been passed, and large sites like Google and Facebook are now seeing a considerable majority of their traffic coming from mobile devices.
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The campaign to be the most powerful person in the world has generated some cutting edge marketing tactics
I don't need to tell you the current round of US primaries to decide on the two parties presidential candidates have the commentariat in a bit of a tizz. Trump has stolen the show by saying things candidates to lead the world's foremost superpower really shouldn't be saying. We've had arguments over the size of hands (and what that represents), un-becoming spats involving the candidates wives and announcements of policies so ludicrous you'd think a ten-year-old could do a better job of running a campaign: Exhibit 1: Trump's plan to ban all Muslims until quote 'we can figure out what is going on'.
We're not here to get involved in the actual politics of the US election, but if you look at some of the big trends emerging from US politics you can draw out some genuinely…
7 Steps to Content Marketing Success in 2016
In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business.
Since the 7 Steps format was popular, we have used the same format in this Content Marketing infographic. In it we highlight a process to help your business grow using Content Marketing, which we believe should be at the heart of your digital marketing strategy in 2016.
To help you review or benchmark how well you compete with your content marketing, for each step in the infographic, I have included relevant research from our free managing Content Marketing in 2016 research report we have just published with HubSpot - thank you if you were involved in the research!
The research shows the challenge of content marketing with:
Over two-thirds (67%) of businesses creating more content in 2016 compared to 2015
Only 11%…
Go 'Above the Clutter' and see how CMOs at the top of their game run their marketing campaigns
The founder of the CMO club, Peter Krainik, has just launched a new digital series which will take us behind the scenes with top American CMOs, to find out how they run their marketing departments and successfully push through changes to make them more creative, innovative and efficient.
The series offers a fun, no holds barred journey into the world of running the marketing of a huge business, whilst being refreshingly light on buzzwords and BS more generally.
A new one will be coming out every Monday over at 'Above the Clutter', and also features analysis from IBM's marketing team. The first episode is now out, and takes a look at how the CMO of Home Depo stays connected with her staff and customers by taking time to work in stores so that marketing decisions are…
8 factors to consider when investing in your first mobile app
From a marketing and branding perspective, launching a mobile app can yield very positive results. However, you’ll also notice that many businesses launch an app, only to see it flop. How can you ensure that your investment in a mobile app is high returning and not wasteful? Well, you need a firm understanding of the process.
The Value of Mobile Apps
It’s challenging to hone in on the specific and tangible value of mobile apps. The trouble is that apps are valued differently in certain industries. Furthermore, an app may work for one business but flop for the closest competitor. Since a mobile app can be such a costly and time-intensive investment for a business, it’s imperative that you understand the value and risks in advance.
You should only consider a mobile app if you know the penetration of smartphones within your target…
What is it? Does it matter? Do I already have one?
Marketing technology is exploding. Scott Brinker’s Marketing Technology Landscape showed 947 companies in 43 categories in 2014 – which seemed overwhelming. Then in 2015 it jumped to 1,876 companies. And we’ve learnt that 2016 has seen it double again, to a massive 3,500 companies. So what does this mean for marketers? What does it mean for IT managers? And how can we plan to make the most of the new technologies without getting lost in a sea of data?
The aim of this post is to introduce the core components and purpose of a Marketing Technology Stack. Most of the current literature is aimed clearly at large organisations whose CIO’s, CMO’s and CTO’s are very busy dealing with mega integrations of multi-user software solutions. It’s fascinating…
Google upgrades Google Analytics Premium into a capable Marketing Data Management and Analysis Platform
Importance: [rating=4] (For businesses who can potentially pay for Google's Analytics Premium features and service)
Recommended Source: Google Adwords blog announcement
Here we give you the lowdown on Google's new 360 suite and get some in-depth analysis from Google Analytics expert Matt Trimmer.
As users of Google Analytic's Premium product will already know, Google has long provided a great range of analytical data to help you discover insights into your customers wants and needs.
However until now there was no way of unifying this with other platforms in an easy to use way. That is what this new offering from Google, named its '360 suite' after the '360 degree view of the consumer', aims to provide. It gives you the ability look at a number of different data sets and offers new functionality all in one place, and integrates with other Google products like…
Introducing Lauterborn's 4Cs - a variant on the 4Ps
Planning models can be useful ways to structure your thinking when creating marketing plans. They can bring clarity to opaque problems and help you build and effective plan. Because of this we, are outlining 10 of the most effective digital marketing models to help you plan, manage and optimise your marketing. Next up, it's one you may not of heard of, but is related to a model you will have heard of.
What is Lauterborn's 4Cs?
In 1990 Bob Lauterborn wrote an article in Advertising Age saying how the “4Ps were dead” (an early example of clickbait?) and “today’s marketer needed to address the real issues”. He didn’t address the 7Ps which include the service elements of the Marketing Mix model. Instead he suggested a 4C model which gives a more customer-centric take on the traditional marketing mix mapping to the 4Ps of the…
Optimise your customer analytics by getting the models right
Customer analytical models can deliver huge value for companies that invest in them to improve their sales and marketing activities. But even well-known big brands can get it wrong when designing, implementing and operating these models. From Barclays to John Lewis, Cineworld to Pizza Express, businesses across all sectors are benefiting from the use of customer analytics. These days, it is unusual to find a company that does not analyse customer data, even in its simplest form. Customer analytics may fall under business intelligence, marketing operations, finance or even customer support, but wherever it lies it will have the potential to improve the optimisation of sales and marketing functions.
Companies often want to know which products or services specific customers are most likely to purchase, which customers need a nudge to help…
