Chart of the Day: How email ROI compares to other channels
The below chart illustrates that email delivers a steady stream of return for your investment. Email is generally underrated in regards to investment compared to Paid Search (PPC) or the other channels.
In the chart we can see that 73% of respondents rate email marketing ROI as either 'excellent' or 'good', compared to PPC which comes out at 59%. These are impressive statistics, but imagine the results if email marketing received the same investment as the other channels or even it diversifies into tactical marketing automation.
One question I have with this chart, is how accurate the calculation of investment is in email? It can be difficult to calculate, because there are different factors attributing to a email send. But most importantly,…
Using rigorous A/B testing to optimize your lead capture rate
Now, many people think opt-in forms are annoying and don’t belong on a website. Truth be told - I’ve seen a lot of bad popups and other types of sign up forms that just don’t belong on any website.
I get the frustration many people have with these forms. However, there is one simple reason why you should use them on your website - they work!
There will always be haters no matter what you do, but in this post I’ll share my very best tips and tricks I’ve learned by analyzing millions of sessions, so you can decrease the number of haters and increase the number of leads.
Why use opt-in forms?
I know I’ve already answered this question in short, but I want to elaborate and give you some examples.
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Long-term strategies to boost the revenue of your online store
The days of customers relying on brick-and-mortar shops are long gone. Recent years have seen the rise of e-commerce, with consumers usually choosing to do business with companies that cater to and understand their individual needs.
To compete with the seemingly limitless e-commerce options out there, it’s essential to leverage digital marketing to engender customer trust and stand out in a sea of copycats.
That’s what we’ve done at Expedia. We spent years identifying the individual components that add up to a successful e-commerce business model. These proven strategies will help you differentiate your company and make long-term success an achievable reality.
Integrate Your Data
When it comes to cultivating consumer trust and loyalty, nothing beats the proper use of good data — it’s key to personalizing your approach. Perhaps overwhelmed by the sheer amount of data available, many companies fail to take full advantage of…
We interviewed Certona's CEO Meyar Sheik about the future of one of marketing hottest trends - personalisation tech.
1. First of all, congratulations on being named top personalisation provider! Can you tell us how Certona uses machine learning and predictive algorithms to predict customer behaviour?
Certona pioneered the use of patented machine learning and predictive algorithms that empower retailers to leverage real-time profiling of individual shoppers across the omnichannel landscape. Certona’s personalisation platform is powered by a sophisticated blend of continuous profiling and real-time targeting that augments behavioural profiles with every interaction. This develops shopper insights that fuel intelligent predictions, letting retailers deliver increasingly individualised experiences as shoppers engage across touchpoints. Within 3-4 clicks on a site, Certona’s personalisation platform ingests real-time shopper data such as location, weather, time of…
How to know your audience and create the right content for them
We've all heard the phrase ‘the client is king’. In practice, this means that an important part of marketing is an exercise of empathy, which consists of finding out who our audience is, so we can give them what they want in a better way than our competition.
This simple idea should also be the center of your efforts when it comes to increasing your leads. You should adjust to them, and to their buying process. You should give your prospects the answers they are looking for, when they’re looking for them, in an appropriate way to address the subject of their interest.
The Inbound Approach
But let’s start from the beginning. You may have heard the term “inbound marketing” before. If you haven't, it mainly consists of making leads…
The most effective ways to boost your conversion rate
Have you ever considered why it happens? Why a visitor enters your website, stays there for a while and leaves without purchasing when you have so much to offer? According to the latest trends, you have 5 seconds to engage the customer and make an impression before they leave your website. In this article we will expose 5 major conversion blockers that can be disastrous for your website, but are fixable at the same time. So if you are a new business getting started with ecommerce, you better make those 5 seconds worth your customer’s time.
The Rise of Ecommerce
Ecommerce started as a revolution in shopping. With time, increased competition inspired companies to invest more in their websites, improving their appearance and usability to meet the standards.
Ecommerce as we know it today has evolved into a billion dollar industry, but for…
How to boost CRO for non-ecommerce sites
When you think of Conversion Rate Optimisation and AB testing, what comes to mind first is probably ecommerce websites, product pages, baskets and checkouts.
But the scope of optimisation programs is much wider than this. We work with several brands, from car dealership groups to home improvement to charities, where the objective is to create a lead, usually via a form – the sale or activity happens in a branch, over the phone or in a customer’s home, rather than on the website.
The challenges when optimising these lead generation sites can be quite different to e-commerce. Here are some of the things we’ve learned over the years.
1. There is no such thing as ‘best practice’ in a lead generation websites
Arguably, there’s no such thing as best practice on any website, but, still, there are some conventions and expectations around checkouts and product pages that…
The latest research reveals the current growth of the ecommerce market
Online retail is a huge and booming industry as the latest retail growth figures show, with sales expected to reach an astounding 1,115 billion dollars this year. From research conducted with SimilarWeb and JBH Marketing we have identified 3 big trends multichannel retailers are acting on this year: Mobile, Millenials and In-store Beacons.
Although overall growth is continuing, interestingly Black Friday, Cyber Monday and other big days for ecommerce purchases were all down on the year before, despite the fact overall ecommerce sales were up considerably. Consumers are increasingly less impressed by these date specific offers so it' s better to have a strategy which isn't over-reliant on these days. Year-on-year e-retail sales continue to grow with online sales up to 10% in January 2016 according to the Custora Pulse Ecommerce benchmark. That's still a lower growth rate than in previous…
Chart of the Day: Transaction rates are higher among customers who receive multiple abandon cart emails
One of the first things you learn when you begin email marketing, is that email frequency is vital to your campaign. And abandon cart emails are no exception.
Experian Marketing Services (EMS), analysed over half a million abandon cart emails sent by several brands in July 2016.
EMS found that those customers who received multiple emails (4.6%) doubled their transaction rate. Compared with those who received the one email (1.9%).
Transaction rates are defined as the overall percentage of transactions as related to delivered messages (transactions/received) over the time period.
EMS also looked at the brands business rules and found that those subscribers who had a 24 hour suppression rule and who received two or more abandon cart emails within 7 days,…
Use these stunning designs and useful tools to improve your Ecommerce UX
Just about anyone can create their own ecommerce store, with the ecommerce site builders available today, it's a 'piece of cake'. Creating a good ecommerce store, now that's a bit harder. But creating one exceptional enough to stand out from the infinitely large crowd and wow your audience. That takes a special something.
The key to building a loyal base of customers and attracting more at the same time is building a genuinely exceptional user experience. Achieving this requires sensational visuals, beautiful design, elegant and intuitive menus and features which actively help your users. Doing this for your ecommerce store is not easy by any means, but it is possible, and learning lessons from the most innovative online stores in business is a great way to give your ecommerce stores user experience a big boost.
So we thought we'd showcase 3 of the…
