Value: [rating=4]
Commentary
As a big advocate of inbound & content marketing, this article on SEOMoz really caught my eye, so I wanted to alert you to it. It's great to see people that live and breathe SEO like Will Critchlow talk more about the link between content & search performance. Afterall, without content, what is there to comment on, share, link to, tell your friends about.
In his article, Will shows through examples of large, switched on companies how it is possible to scale quality content creation to produce a seemingly never ending stream of amazing content. He also reminded me of one of the best articles ever written on creating content that will naturally attract links. All bloggers should know the 5 main hooks and decide if and when to use them:
But to be successful at content / inbound marketing & therefore search, you need a lot more than just volume. The quality of the content is key and this is where scaling at the right pace is paramount. The article shows how to focus on creating content that is nothing like what your competitors are churning out, making that content accessible through distributing it other sites & by making it inherently shareable on platforms like Facebook, Twitter and You Tube.
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
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