Value: [rating=5]
Our commentary: Creating links from related sites with specific anchor text to a relevant page on your website feels like one of the most obvious parts of SEO, but there are some great tips here to refine it.
However, it's hard to resource, so due to the extra effort required it is overlooked. While this article focuses on why link building to targeted pages will help you on your competitive terms, do not forget the long tail. You will not need anywhere near the number of links to each of the tail term pages to secure top spots.
Marketing implications: Having read the article have a think about the following best practices:
Recommended link: Link building tips
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
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