Three successful marketers share their marketing career advice and lessons
Often, it's later in our Marketing careers (and life in general!) that we look back and the dots connect. We asked the internet to share with us, their marketing career advice, what they wish they had known when they started their careers, and what they'd do different, -could they do it all over again.
The internet delivered, and we've shared our top 3 most honest and insightful responses, below.
Bart Turczynski, Content Team Lead & Career Expert
When I first took over a team, I was excited but terrified. I felt like I've stopped being a strong contributor and worried I wouldn't do what I was expected to do for the team: help them get their work done.
I doubt I'd undo the decision I had made, but still--- I think it's important to understand that if you have a job you love and excel…
Standing out from the crowd is a challenge and therefore conceiving, creating and maintaining a personal ‘brand’ gives us the opportunity to get noticed and remembered by our managers, peers and customers
For some people, the concept of ‘personal branding’ does not sit well. The idea that we are all walking, talking commodities to be packaged up and sold contradicts the notion of being independent, free and unique individuals. I believe the reality is somewhere in between.
Whilst we are absolutely independent, free and unique, within the working world we are operating in a very noisy, competitive environment. Standing out from the crowd is a challenge and therefore conceiving, creating and maintaining a personal ‘brand’ gives us the opportunity to get noticed and remembered by our managers, peers and customers.
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Chart of the Day: Which are the most important skills for you to develop for your future career
In a previous article, I reviewed the most important marketing skills based on the recently published research from The IDM and Smart Insights. In this follow-up I'll drill down to look at specific skills gaps.
This first chart is helpful since it highlights the main categories of transferable generic skills which are most important to career progression. This is based on marketers who rated these as very or extremely important. You can see that these include many of the skills topics that we focus on at Smart Insights include strategy and planning, data and insight and, of course, digital marketing. As we say, we look to help our members 'Plan, Manage and Optimize' their digital marketing.
The second chart drills down to show more specific skills. You…
Chart of the day: New research highlights the top marketing skills for career progression
This research is from a report which is a collaboration between Smart Insights and The IDM. Its goal was to help marketers understand the skills needed to improve in their careers and to help employers understand the range of skills they need to develop. Respondents include Smart Insights members, thanks if you took part!
This first chart shows the importance based on time spent on current activities by marketers. It shows the wide range of skills needed and highlights the need for marketers looking for new jobs to demonstrate planning, data analysis and project management skills.
The second chart is more useful since it highlights the skills gap, comparing the skills that marketers have now against those they aspire to develop in the future.
5 Reasons to consider a life as a T-Shaped Marketer
There has been much talk within digital marketing of the necessity for Marketers to broaden their skill-sets and to embrace and learn the wide range of digital channels (40 in this count) to reach and engage with your audience.
The approach of developing a range of marketing skills is known as T-Shaped Marketing. T-Shaped Marketing refers to: a Marketer that has broad knowledge covering a wide range of digital tactics with in-depth knowledge in 1 or maybe 2 specific areas.
This diagram from Moz shows the principle with a focus on SEO within digital marketing tactics.
This diagram from Search Engine Watch also explains the principle, here with the focus on Content Marketing and also including a focus on analytics and some traditional marketing activities (Press…
Improve your skills to become a 'T-shaped Marketer' via these free online courses and tutorials
When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content must help digital marketers plan, manage and optimize their business results or improve their digital skills. This is also what our member content, in our guides focuses on too - starting with digital strategies and planning templates then more specialized marketing tactics like email marketing, social media, SEO, video and many more digital skills.
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Of course, there is a lot of great free, structured online courses around developing digital skills, so we thought it would help to share our thoughts…
7 strategies, tactics and tips to stand out
Starting a new job can be tough. Not only do you have to contend with the technical side of your role but also your new employer’s culture, politics, processes, and people. It can certainly feel like quite a whirlwind and before you know it you’re deep in the detail and two, three or even four months have flown by before you know it. Whilst there might be some advantages to moving quickly, this can also mean a missed opportunity. After all, we only get one chance to make a first impression and the first few weeks and months is the best time to make an objective assessment of a new role and make an early impact.
In the US, a new president is often judged on how they perform within the first 100 days in office. Ever since Franklin D. Roosevelt passed 76…
A digital marketing team management tool to help marketers of any level make long-term professional development plans
Whether you are looking to plan your future career or are managing a team, it’s worth having an idea of the latest career opportunities in digital marketing.
That’s why we’ve created our Digital Careers Family Tree, so you and anyone on your team can see potential career paths and establish the training needed to reach the next level of career progression.
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One of the joys of the digital workplace is how many disciplines that can fall under an individual department. For example, content creation is…
Take our short poll to share which skill you need to improve most within the year
This month we're focusing our content on Digital Marketing skills and careers development. As a marketing advice site, we're always creating new resources to help marketers plan, manage and optimize their digital strategy and channel specific tactics. We 20 toolkits spanning from digital marketing strategy and planning, campaign planning to B2B, Agency and much more.
However, to understand what is needed and where marketers need to spend time improving, we need to know what areas of digital marketing are the weakest within companies and personal skills.
To help us understand the skills gap in 2018 please choose the 3 skills which you most want to learn in the year ahead which are also important to your business.
If you can't see the poll, please click here to complete the poll.
We'll be sharing our findings at…
Chart of the Day: A summary of the state of digital marketing skills
I thought this infographic from General Assembly was useful for showing specific skills gaps since it isn't based on a survey, rather it is based on a test taken at the end of a digital marketing qualification. We will be sharing research we have done in collaboration with the IDM on the perceptions of marketers to their careers later in the month.
The top of the chart shows a skills gap amongst non digital marketing specialists that might be expected since those focusing on digital marketing activities will naturally understand digital concepts better. It is arguable whether corporate marketers need to know the details of techniques like search, display and AB testing. However, they will need to discuss such techniques with their teams, so this does hint at a…