Optimise your content by understanding the power of the brain
Sharing long-form content across social media channels in formats including video, infographics, blogs and other media is becoming more of an 'art', as companies are understanding the importance of 'humanising the brand' to reach higher levels of engagement.
This art or skill is through 'storytelling' and it's been around for years. Only last year, Hubspot announced that it 'would be the biggest business skill over the next 5 years'.
Creating content is becoming more of a 'science', taking into consideration how the brain processes information - did you know that 'the brain processing images 60% faster than words'?
Expert members can learn more in our new guide to Brand Storytelling which will give you a structure and examples for creating brand stories.
Take a look at Onespot's infographic which explores this and the top B2C marketing tactics to optimise your content.