9 Digital Marketing Megatrends for 2018
9 megatrends across the 5 pillars of marketing today which every business should actionDownload Guide
I like to think that if Benjamin Frankin was alive today, he would agree that there are now three certainties in life. The General Data Protection Regulation (GDPR) comes into force in all 28 countries in Europe on 25th May 2018.
... how compliant are you really? Are you leaving it until the last minute or are you already sorted? Recent research by the IAPP and TrustArc, surveyed nearly 500 privacy professionals in the US and EU have discovered some worrying statistics. 84% of U.S. firms say they’ll be compliant by 25th May, while more than one in four EU organizations don’t have confidence they’ll be fully compliant. This is very alarming. Next week I will be looking at what the biggest barriers are to GDPR Compliance.
I know it can seem daunting. Time is running out, the fines are terrifying and sometimes it can seem too big to even know where to start. But trust me, my little email geeks, it is do-able. The hardest part is starting - so it's best to focus on the six principles in the regulation:
By Kim Greenop-Gadsby
I am the Email Marketing Manager for Smart Insights. I manage all our email marketing and our automation platform. I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
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