Our pick of the best tools to review and improve all aspects of your online marketing
When I train or give talks to marketers on digital marketing, I see that tools are popular. Often people will reach for their pens when I mention a tool to help inform their marketing. New, free tools are naturally the most popular!
Since we launched Smart Insights we have reviewed many tools in posts which we highlight in the "Tools and Software" sections in many of our free Quick Guides.
I thought it would be useful to bring these together in one place so you can check out tools you could use for benchmarking many different aspects of online marketing. Since many of the tools we've covered help us compare one site or aspect of online marketing against competitors, I've collated these here and Dan and I have a new guide explaining how to run a benchmarking project:
This is how I see the many different types of benchmarking tools we can use within our RACE framework. I've summarised all our posts reviewing different types of tools in the excellent Free/multiplatform mind-mapping service. Links to the posts are at the end of this post.
Categories of tools for online competitor benchmarking
Here are our posts, categorised by RACE which review and link to different types of benchmarking tools and services.
Competitor benchmarking tools
New additions since last update:
- Audience share and composition
- + -
Investment in digital media
- Platform usage
- Search marketing
- Keyword Analysis
- + -
Social media marketing
- Display advertising
- Website engagement
- Site experience feedback
- Email marketing
- Customer experience feedback
- Social media marketing