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How important are digital skills today?

Author's avatar By Dave Chaffey 10 Jul, 2015
Essential Essential topic

Help up build a picture of the current digital skills landscape

This infographic shows that there are 1.46 million people working in digital companies in the UK, with 45,000 more jobs in digital currently being advertised.

digital clusters in the UK

Digital marketing requires a huge breadth of skills, with some marketers specialising in key areas such as SEO, content marketing or Paid Search. Many however are generalists, who have a wide set of skills. This can be highly useful, but it is also tricky to keep all these skills up to date.

Some 5 million people globally work in digital marketing, and as the industry rapidly grows a skills gap is developing.

Screen Shot 2015-07-02 at 13.43.12

We’ve come up with a list of 20 skills that digital marketers may require, and we want to know how well you rate in them and whether or not you feel you would like to improve. This will help build up a picture what the most critical skills are for digital markers and help us focus our resources on providing you with content on the skills that most of you feel need to be improve. Take our survey to help us build this picture of the digital skills landscape. 


Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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Digital Skills

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