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Final countdown to Smart Insights Digital Marketing conference

Author's avatar By Dave Chaffey 15 Sep, 2014
Essential Essential topic


Digital Impact Conference 2014, Wednesday 17th September 2014, Central London

We're in the final countdown to our first conference in London and looking forward to meeting everyone who has booked. Thank you if you have registered! The final confirmed programme is below.

We have just 8 tickets remaining, so it will be a "full house". If you haven't registered, but are now able to attend, then we would, of course, like to welcome you - please register via Eventbrite which has details on discounts for Smart Insights members that are still available.

Here is the final, confirmed programme for the day.

You can also download a PDF of the programme here

Finding the venue

Of course, you know how to use Google Maps, but we have found that the venue needs careful navigation to find it first time, so we recommend checking out the directions from the venue on how to reach the Cavendish Conference centre on foot.

The programme includes the speakers as before, There is one change which is that we have moved the Digital Transformation workshop into the main auditorium due to its popularity and there is a new breakout on Ecommerce personalisation. Mixing Digital, are event organizers have notified everyone affected by email.

What will I learn at Digital Impact


As you might expect from Smart Insights, the theme of the conference is how businesses can improve how they Plan, Manage and Optimize their digital marketing. We have some inspiring case studies looking at how B2C and B2B brands like Autoglass, Bupa, Domino’s, RS Components and Tesco who have already made a significant impact to improve the commercial contribution from Digital.

Although the conference focus is digital strategy and management, the format of the day will also give attendees a lot of actionable takeaways, both from the speakers in the morning sessions and the afternoon roundtable workshops which cover smaller business example too. These will be led by our Expert commentators or partners and will give a chance for members to share their experiences and ask questions.

The workshops are a roundtable format where we will cover the latest best practices for these core digital marketing challenges which are also covered in the morning sessions:

  • Managing Digital Transformation and Integration
  • Content marketing and SEO
  • B2B Digital Marketing
  • Build better desktop and mobile experiences, boost CRO
  • Email marketing, ECRM and marketing automation

After speaking at and attending many digital marketing conferences over the last 15 years or so, I’ve looked to take the best features to give an interesting, but above all interactive and useful day.

I hope you’re able to join us, we’re looking forward to meeting Smart Insights members and providing a forum in the afternoon session for them to share their experiences.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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