2017 Demand for Digital Marketing Skills in the US

Chart of the Day: Digital Advertising, Content Marketing and Social Media are the most sought after skills in 2017

Research by McKinley Marketing Partners highlights the wide range of skills digital marketing teams need in 2017, varying from SEO and project management to Email and Analytics. There are a few front runners for being the most in demand skills for businesses in the USA.

Digital advertising and content creation, curation and strategy are highest in demand. Social media, email and Search Engine Optimization (SEO) were close behind, highlighting the importance of an overall digital media strategy that makes the most of the content bring produced. SEO, Advertising & Social would not be very effective and very boring without a steady stream of high-quality engaging content.

Interestingly Project Management is at rock bottom as the least sought-after skill but without a well-structured project plan to support the marketing strategy you will quickly find that the final product of all your hard work is wasted. I suspect that it features so low down that it is not a dedicated role in most marketing teams but a skill that you would expect most marketing professionals to have by default.

How does this research compare to the real world situation in your business?

If you are thinking of expanding your current Digital Marketing team this year, the job market seems to be more competitive than ever. To give you a head start in your search, our Digital marketing job description templates could help you attract the very best in their field.

• Source: 2017 Marketing Hiring Trends
• Respondents: 314 marketing professionals
• Recommended guide: Digital marketing Job Description Templates and Role Definitions