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Reviewing and improving your digital capabilities

By Dave Chaffey 31 Jul, 2014
Essential

What’s New in Marketing? July 2014 roundup

How to achieve Digital Transformation in businesses has been a hot topic through 2014 and this month we have focused our advice on this.

To help get focus and review current use of digital we created this roadmap so you can summarise where you are now and where you need to be in future. It’s taken from our new Digital Transformation guide for Expert members.

Strategy and planning

Our strategy and planning posts also focus on transformation:

Social media and content marketing

Search marketing

User experience, analytics and conversion optimisation

This month we have focused on recommendations to improve sales on Ecommerce sites by CRO to coincide with the launch of our new Ecommerce design patterns guide. We have also featured 3 new tools relevant to all Google Analytics users.

3 new Google Analytics tools

Email marketing and CRM

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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