According to new research from The Economist, Britain and America are the most innovative major economies. This is great news for the economy as a whole, but it means businesses within the economy can't afford to be complacent. With increased innovativeness comes increased competition for established businesses. Thus they need to embark on digital transformation programs if they haven't already. Staying still is not an option.
It is also interesting how China is 'punching about its weight' when it comes to innovation plotted against GDP per capita. This again should be a warning to major brands to expect stiff competition from China's emerging digital champions, who are using the lessons they've learnt appealing to price-conscious mobile consumers in their home market. Both East and West can learn from each other.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Turbocharge your results with this toolkit containing 11 resources
The Digital Marketing Strategy And Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and …..
Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..
Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..
