New, exclusively for members
Free Personalized Learning Plan
Find the resources that are right for you with a personalized learning planGet started
The average age of the engineers that built the most powerful rocket ever built in human history, which landed a man on the moon, had an average age of 28. Now the average age of a NASA engineer is 47. I don't want to sound ageist, but it's been a good long while since anyone's been on the moon.
So does the average age of a company's employees say anything about its dynamism? Well, maybe I'm a little biased because I'm still a little wet behind the ears, but I think it might just have something to do with it. The chart below shows innovative companies like Facebook, LinkedIn, Salesforce and Google all having considerable younger median ages than the likes of IBM and Oracle. Don't get me wrong, the latter two are great companies, and probably have a fair bit to teach up and coming tech unicorns. But their corporate cultures just aren't as attractive as the newer start-ups. Working at IBM just doesn't sound as exciting as working at Facebook or Google. Don't agree with me? Facebook and LinkedIn are 5th and 6th respectively on the Glassdoor rankings of top companies to work for, whereas IBM didn't make the top 50.
That said, a broad range of ages and experience is obviously superior for most teams, and it shouldn't be something you set out to hire for. If you are looking at getting in some young talent, this chart from Quartz shows what they look for. Turns out its money!
Median age chart
What appeals in a job chart
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
Start the discussion on our community and social networks
Recommended Blog Posts
Search Marketers Are Embracing Online Reviews Evidence of the growing importance of online review sites like Yelp, TripAdvisor, Google, and Facebook is hard to ignore. According to research by ReviewTrackers, 49 percent of consumers always or often check online reviews, …..
25 of the best and the worst Christmas adverts from 2017, with reviews from the Smart Insights team The battle for the most popular Christmas advert is underway. It has been reported that UK companies will spend an estimated £5.6bn …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..