Contact Management and Email Marketing rank highest for Marketing Automation buyers
Software Advice has released their 2015 research into how buyers are selecting their Marketing Automation Software and which features are important to American companies.
This year it has revealed that 98% of buyers are 'first time buyers', a rise in 8% from last years results, indicating a growing demand for small businesses to move away from manual processes as they appreciate the return on investment.
What functionality are buyers looking for in their Marketing Automation Systems?
Companies are investing in industry-specific systems as well as focusing on key functionality. Over 2/3 of respondents have prioritised their system requirements towards contact management features, along with email marketing and lead tracking capabilities.
Which industries are using Marketing Automation?
This year, the report shows that low adopters such as the 'real estate industries' now represents 37% of Marketing Automation buyers and using 'industry specific software'.
For more insights on Marketing Automation adoption trends, read our new research report, available for all members.