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The main drivers for Marketing Automation in 2014? [Infographic]

Author's avatar By Susanne Colwyn 23 Jun, 2014
Essential Essential topic

Is Marketing Automation right for your business - find out the reasons why other businesses are using it

Are you at the stage of choosing your marketing automation system or building the business case? If so, then this infographic may give you some advice on how to either sell the idea to your boss or ensure it meets your business needs.

Marketo and Software Advice, a company that researches and reviews marketing automation tools, spoke with hundreds of companies to find out the key drivers to purchasing a marketing automation system. For 91% it was a new initiative, and companies with less than 500 employees were the main buyers to purchase a Marketing Automation System.

The main drivers were for lead acquisition and to automate their processes, as shown in the infographic.


 More resources on Marketing Automation on Smart Insights

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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