With a well-performing homepage businesses get to spend less money on advertising or other traffic / lead generation methods

There is a reason why smart people spend so much time and money to optimize their homepage. With a well-performing homepage, they get to spend less money on advertising or other traffic/lead generation methods (because the handful of people that come across their website actually convert). They don’t need to work with unsure customers who always cause troubles (too many questions, late payments, etc.) because they have customers/clients in reserve. And they don’t feel obligated to produce hundreds of web pages only because they’re not getting enough leads from their homepage. The list goes on. But as Sam Ovens explains only practice makes you self confident. Having all those benefits I mentioned above is not an easy work -- it needs…

5 examples of retail home page good practice

Great ecommerce websites are likely to be based on personal preference. But many would agree there are common practices for persuasive design that should be tested, if you're not using them already. In this post, I take a look at a range of less well-known small to medium business ecommerce websites where I have deconstructed the practices to suggest a shortlist of 'must have features' for the homepage. It's part one of a series of posts, next I'll be looking at category pages. Of course, in a blog article there is a limit on what can be sensibly covered. See the relevant Smart Insights guide for more details. Recommended Guide: Ecommerce Design Patterns Use our wireframes and examples to test and create more persuasive Ecommerce designs to boost retail sales. Download our Ecommerce Design Bible.

Home page feature…

Does optimization ever end? How we grew Crazy Egg’s revenue by 510%

Do you suspect that your conversion rate couldn’t be improved upon? In this case study, you’ll see specific methods for getting win after win from a site that already is an extremely strong performer. The example focuses on a home page, but the principles can be applied to landing pages also and supporting pages were included here. Plus, we’ll tell you how to get a free, annotated PDF of all the persuasion techniques we used to create wins—so you can apply them to your own site.

Overview of conversion rate optimization

Many people ask us if there’s a point at which conversion rate optimization gives diminishing returns. If that point does exist, Facebook, Amazon and Google don’t appear to have hit it yet. It’s astonishing what you…

Best practices in carousel design for effective web marketing

Carousels are an extremely popular element on home pages, intended to display a variety of content in an aesthetically pleasing way. Since I’m based in Australia, they’re more often called “Sliders”, others call them “rotating banners”. The inclusion of a carousel is probably one of the most common requests I get from clients during design revisions: “Can we put a carousel there?” Sure, why not you may say, they look great right? With the gentle animations and dreamy transitions, who wouldn’t want to sit there and admire it. But more often than not I think that carousels are wasted real estate, done poorly, and highly unusable. While carousels are still a very popular tool, I’m actually noticing a decline in their use on larger sites who are often leaders in modern design/layout techniques. Still, the trend decline will take a while to hit the majority…

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Conversion optimisation?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments