Dispelling some email marketing 'best practices'
In our email marketing campaigns, we are always looking to boost our open and clickthrough rates and the business outcomes we're looking to achieve. Following best practices can help here to avoid dumb mistakes like not having compelling headlines or clear calls-to-action. However, this contrarian infographic from Alchemyworx suggests many rules-of-thumb for email marketing are really just myths have developed and could be damaging our campaigns.
For example, it questions whether we should we send our emails every Thursday, Should we stop contacting inactive subscribers after six months or if we send too many emails then they are ignored?
'Actually, sending 4 emails per month rather than one doubles the likelihood of one email being opened"
'Though we know, it has to be targeted and personalised etc.
We like this classic infographic since it helps us to question so-called "Email marketing best practices" such as the success factors given on our email marketing hub page and develop our email strategy, to improve our email marketing capabilities. The best best practice is the one that applies to your own email marketing activities: "Test, Learn, Refine"!