Email marketing strategyGet better results from email marketing using a more strategic approach

Some have said “email marketing is dead” with the growth in social media marketing. Far from it! Benchmarks comparing digital channels show that email remains one of the most effective methods of customer communications.

But, there are lots of decisions need to form a strategy, for example: “How should we segment and target our emails“; “What frequency should we use?“; “How do improve delivery?” and most challenging, “How can we keep our email subscribers engaged and active?“.

How advanced is your email marketing?

Use our Email marketing capability review to assess your current use of email marketing and to decide how you want to improve email marketing


You can register as a Basic member to download a free copy of this benchmark to score your email marketing plus other digital marketing techniques like SEO and Social media marketing.

Altenratively, you can register to use our new interactive benchmarketing tool.

Improve your email marketing Review your email maketing against the latest techniques

Download our Free Email Trends Guide

Our Email Trends 2015 visual guide will show you:

  • 10 key trends for effective email marketing in 2015
  • Practical tips on email design and messaging
  • B2B and B2C examples of the latest email design approaches

Get this template now with FREE Basic membership

Get this and more with Basic membership Join 150,000+ Basic members who keep up-to-date with our alerts and advice

Basic members use our members areas for free access to:

  • Free checklists for all the main digital channels
  • Free interactive marketing healthcheck
  • Digital marketing dashboard
  • Weekly Digital Marketing Essentials newsletter covering the developments that matter

Take control with our complete Email Marketing Toolkit

If you’re serious about competing with Email marketing, use these resources trusted by our Expert members to give them everything they need to plan, manage and optimize their Email marketing:

About Smart Insights

Dave Chaffey

The Smart Insights team are all seasoned, active digital marketers working on projects to define and implement digital strategies for clients. We’re keen to share our experiences to help others and learn more – the learning never stops in digital marketing.

The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised in 2004 by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.

Learn more about email marketing strategyOur hub has the low-down

5 essential automated email campaigns for lead nurture strategies

June 21, 2018 by Expert commentator in Email communications strategy

Send the right message, to the right person, at the right time: Automating your campaigns Automated campaigns are the backbone o …

Email marketing trends 2018

April 24, 2018 by Carolanne Mangles in Email communications strategy

6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy Email marketin …


10 automated email campaigns that improve the customer journey

April 24, 2018 by Content Partner in Email communications strategy

Email marketing may not seem as sexy as some marketing channels. But when it comes to results, it leaves the rest in the dust Re …