Email marketing strategyGet better results from email marketing using a more strategic approach

Some have said “email marketing is dead” with the growth in social media marketing. Far from it! Benchmarks comparing digital channels show that email remains one of the most effective methods of customer communications.

But, there are lots of decisions need to form a strategy, for example: “How should we segment and target our emails“; “What frequency should we use?“; “How do improve delivery?” and most challenging, “How can we keep our email subscribers engaged and active?“.

How advanced is your email marketing?

Use our Email marketing capability review to assess your current use of email marketing and to decide how you want to improve email marketing


You can register as a Basic member to download a free copy of this benchmark to score your email marketing plus other digital marketing techniques like SEO and Social media marketing.

Altenratively, you can register to use our new interactive benchmarketing tool.

Improve your email marketing Review your email maketing against the latest techniques

Download our Free Email Trends Guide

Our Email Trends 2015 visual guide will show you:

  • 10 key trends for effective email marketing in 2015
  • Practical tips on email design and messaging
  • B2B and B2C examples of the latest email design approaches

Get this template now with FREE Basic membership

Get this and more with Basic membership Join 150,000+ Basic members who keep up-to-date with our alerts and advice

Basic members use our members areas for free access to:

  • Free checklists for all the main digital channels
  • Free interactive marketing healthcheck
  • Digital marketing dashboard
  • Weekly Digital Marketing Essentials newsletter covering the developments that matter

Take control with our complete Email Marketing Toolkit

If you’re serious about competing with Email marketing, use these resources trusted by our Expert members to give them everything they need to plan, manage and optimize their Email marketing:

About Smart Insights

Dave Chaffey

The Smart Insights team are all seasoned, active digital marketers working on projects to define and implement digital strategies for clients. We’re keen to share our experiences to help others and learn more – the learning never stops in digital marketing.

The Smart Insights editorial team is led by Dr Dave Chaffey, a bestselling author on digital marketing and Ecommerce, recognised in 2004 by the Chartered Institute of Marketing as one of 50 gurus who have “shaped the future of marketing”.

Learn more about email marketing strategyOur hub has the low-down

email accessibility

Email marketing for everyone: Designing an accessible user experience

October 29, 2018 by Expert commentator in Email communications strategy

The way you design and code the emails can either create barriers or remove them Emails are getting more and more popular with e …

Success factors to improve email ROI

October 23, 2018 by Dave Chaffey in Email communications strategy

Which activities improve the results from email marketing Time is often limited when creating emails and planning marketing auto …


Capture more abandoned carts with this email sequence

September 19, 2018 by Mark Hall in Email communications strategy

Recapture the attention - and transactions - of your e-commerce cart abandoners Every hour of every day thousands of e-commerce …