Improving Paid Media Effectiveness
Explore the latest paid media options in our Facebook and Google cheatsheet #PaidMediaMonthFree members guide
Here are the most popular posts by page views as voted by you and our listings in Google since we launched the site in March 2010.
Thanks to all our readers, writers, commenters and retweeters for creating, adding to and sharing our advice and alerts. All the best for you in navigating the Internet marketing maze in 2011!
Comfortably most popular was a detailed word document for developing or refining an Internet Marketing strategy. We also provided this RACE framework to help structure your plans with this content. We're hard at work developing more guides to release in 2011 to help with your Internet marketing planning.
Originally created by Michael Brewer around a year ago, we updated it in Spring this year. It reflects the amazing interest in the opportunities and challenges of managing social media.
I was early this year in reviewing the marketing trends since I presented my predictions on the latest developments at the IDM/DMA North Annual Conference in October 2010.
Another post related to social media. I originally created this in 2009, but thanks to featuring in Google it has remained popular this year and I've added new video case studies to it.
Another Word template hosted on Scribd. Business-to-business services marketers may be interested that syndicating quality content to Scribd has been really effective for us, since it can rank well for a term.
We do an interview every month sharing the experiences of other consultants or marketers on best practice. This proved the most popular thanks to the great insights and links to tools contained, plus it was featured in the CRE enewsletter - definitely worth subscribing too if you don't already.
Digital marketing strategy essentials are our weekly round-up of the best advice from Smart Insights and around the web focused on developing strategies to succeed online. Thanks to Danyl for helping me on these and the social media alerts!
Sign-up to our enewsletter if you'd like a reminder through the updates each Friday.
Our recommendations on latest developments from week starting 30th August 2010
After Social media, email marketing is one of the most popular topics on the site reflecting its continued importance to marketers. The great posts by our expert commentator Mark Brownlow help here also.
Not far behind is search marketing. A big thank you to Chris Soames to helping me out in updating you on the latest changes and techniques to grow business through Google.
A lot of our posts are about helping marketers use Google Analytics to improve their Internet marketing. This was the most popular of these GA posts an excellent in-depth post by expert commentator Dan Barker. It explained a simple way to add some extra info to your Google Analytics data to help improve your natural search traffic.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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