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Are marketing models and strategies even effective?

By Carolanne Mangles 27 Feb, 2018
Essential
Digital strategy development

Chart of the Day: 39% of marketers don't think their organization's marketing strategy is effective

Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether above all else marketers feel marketing is effective.

Seems ridiculous to think that marketers think marketing is not effective. Almost a whopping 4 in 10 (39%) of respondents believe that their organization's marketing strategy is not effective. This might be due to them not using and utilizing the correct marketing model that suits their business objectives and goals. You also need to integrate a variety of platforms to gain a wider audience reach, using just one model might not be effective.

Do you feel that your organization's marketing strategy is effective?

is your organization's marketing strategy effective

One respondent commented:

The most disruptive force to affect my job in the next 3-5 years is the lack of research my company does when it comes to marketing strategies

Based on your organization's approach to marketing, do you feel that your marketing strategy is effective?

approaches to marketing effectiveness

Asking whether they thought their marketing strategy is effective based on approaches, those that focus on inbound marketing were more likely to say it was effective (68%) than those who focus their attention on outbound marketing (32%).

Most companies may not know where to start. But, at Smart Insights we believe that marketing models are an important part of your marketing strategy and powerful 'mind tools'. Using a model helps build a strategic approach and improve your digital marketing efforts - if it's the right one.

Make sure you're using the right model for your business or you too will think your marketing is ineffective.

Audit models include:

  • Forrester's 5Is
  • Lauterborn's 4Cs
  • 10 C's of marketing

Planning models include:

  • 6Cs of customer motivation
  • Hofacker's 5 stages of information processing
  • RACE planning
  • Technology acceptance model

Strategy models

  • 4Cs for marketing communications
  • McKinsey's consumer decision journey
  • The Honeycomb model

If you find yourself, or your organization, believing your marketing strategy is ineffective, why not take a look at our Digital Marketing Models guide, which outlines the key marketing models to help you plan and structure your digital marketing

By Carolanne Mangles

Carolanne (Annie) Mangles is the digital marketing executive and editor at Smart Insights and oversees all blog content. She is involved in SEO strategy planning and improving pages for higher organic reach. When she’s not in the office, you’ll find her hiking in the countryside, eating cake or petting the nearest animal. Connect with her on LinkedIn or follow her on Twitter

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