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Where do you hope to develop your marketing knowledge?

Author's avatar By Dave Chaffey 31 Jan, 2014
Essential Essential topic

What's New in Marketing? January 2014

The end of January already! Does anyone not think that? The end of the month means it’s time for our regular roundup of the major developments that affect marketing and our pick of our advice on the latest practices.

When I speak with marketers I’m often asked “what’s new”, “what matters” and “what’s next” and “what matters” so I hope our summary helps answer some of these questions to save you having to sift through the content avalanche.

I also hear that it’s getting more difficult to keep up-to-date, so in our recent research on managing digital marketing I was curious to know how marketers found this. Of marketers completing the survey a majority (55%) found it challenging, with over a quarter (27%) stating that it had become more difficult recently. Nearly a quarter said it was easy - good for them - I’d like to know how?! We also asked in which areas marketers most wanted to develop their knowledge - you can see the results below.

Do let us know via the comments if there are any other areas you would like to know more about or contact us if you're happy to share your knowledge and experiences with readers.


There was a fair level of interest approaching half across the board, many marketers are now confident in their knowledge of digital channels with nearly half (46%) saying they are confident, with in-depth knowledge or sufficient knowledge for what they need across different digital marketing techniques. However, there is still hunger for new learning, particularly in Big Data and CRM (62% want to improve their knowledge), content marketing (55%), digital strategy (52%) and social media marketing (48%).

I’ve acted on this already - as you will see from new advice on Big Data and Marketing Automation within our CRM and Email section below. You may also find the prompts from Katy Howell’s 14 practical marketing ideas for 2014 useful.

Strategy and planning

Marketing Technology 2014

Social media marketing

Search marketing

User experience, analytics and conversion optimisation

Email marketing and CRM

This summary was created by Dave Chaffey of Marketing strategy advice site SmartInsights.com.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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