What's New in Marketing? January 2014
The end of January already! Does anyone not think that? The end of the month means it’s time for our regular roundup of the major developments that affect marketing and our pick of our advice on the latest practices.
When I speak with marketers I’m often asked “what’s new”, “what matters” and “what’s next” and “what matters” so I hope our summary helps answer some of these questions to save you having to sift through the content avalanche.
I also hear that it’s getting more difficult to keep up-to-date, so in our recent research on managing digital marketing I was curious to know how marketers found this. Of marketers completing the survey a majority (55%) found it challenging, with over a quarter (27%) stating that it had become more difficult recently. Nearly a quarter said it was easy - good for them - I’d like to know how?! We also asked in which areas marketers most wanted to develop their knowledge - you can see the results below.
Do let us know via the comments if there are any other areas you would like to know more about or contact us if you're happy to share your knowledge and experiences with readers.
There was a fair level of interest approaching half across the board, many marketers are now confident in their knowledge of digital channels with nearly half (46%) saying they are confident, with in-depth knowledge or sufficient knowledge for what they need across different digital marketing techniques. However, there is still hunger for new learning, particularly in Big Data and CRM (62% want to improve their knowledge), content marketing (55%), digital strategy (52%) and social media marketing (48%).
I’ve acted on this already - as you will see from new advice on Big Data and Marketing Automation within our CRM and Email section below. You may also find the prompts from Katy Howell’s 14 practical marketing ideas for 2014 useful.
Strategy and planning
Social media marketing
User experience, analytics and conversion optimisation
Email marketing and CRM
This summary was created by Dave Chaffey of Marketing strategy advice site SmartInsights.com.