New, exclusively for members

Free Personalized Learning Plan

Find the resources that are right for you with a personalized learning plan

Get started
Explore our Digital Marketing Strategy and Planning Toolkit

Creating a B2B Digital Marketing Plan for 2017 [infographic]

Don't get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing!

Many Business-to-business (B2B) companies are already successfully getting great results  using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple email autoresponse system.

But often, B2B organisations are not getting the most from today's marketing since they don't have a planned approach based on an integrated inbound marketing plan. To create an infographic showing the latest research on how companies are using inbound marketing, we've researched how B2B companies are using digital marketing. The results across different studies show that while many companies are delivering brilliant results,  many could do more.

Our updated infographic shows a planned approach based on our B2B digital marketing planning guide written by Rene Power and I for Smart Insights Business members. We originally published a similar infographic back in 2012, and this update includes the latest B2B marketing stats to inform your 2017 B2B marketing plan. Talking of which, if you're looking to know how you can structure your plans better, this example B2B digital marketing plan guide also in our B2B toolkit could be helpful.

We hope you find the infographic useful; we've included advice on key issues to think through at each relevant step for all involved in inbound and content marketing.

7 Steps to Brilliant B2B Digital Marketing 2015

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights.

Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Start the discussion on our community and social networks

Turbocharge your results with our

Digital Marketing Strategy and Planning Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital marketing strategy?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts