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Research by CMO Council has found that 45% of businesses are fairly responsive to customer feedback and customer needs, whilst 36% say it depends on the channel or situation, though they do try to respond quickly. Speed is essential and businesses are focusing on responding as quickly as possible.
The research also found that over 4 in 10 (43%) respond to complaints about marketing within 1 day and most (36%0 intend to make changes within 90 days based on customer feedback.
45% also said that budget is a big restraint for them when attempting to make changes based on feedback.
By Robert Jones
Robert is Research Analyst at Smart Insights, he works on member research, improving user experience of the Smart Insights site, our partner research reports and helps produce our member content. He is a member of the Market Research Society (MRS) and has over 5 years experience in Insight and UX.
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